View Poll Results: Which Affiliate Program GDPR Mailing List Requirements Do You Currently Not Satisfy?

7. You may not vote on this poll
  • I do not engage in email marketing so the requirements do not apply to me.

    6 85.71%
  • I meet all of the email marketing requirements noted below.

    1 14.29%
  • I cannot provide evidence of the consent language provided by individuals to my marketing emails.

    0 0%
  • I cannot provide evidence of up-to-date and accurate records of consents showing the date and method of obtaining consent.

    0 0%
  • I cannot provide evidence of an unsubscribe link allowing individuals to opt-out.

    0 0%
  • I cannot provide evidence of matching the list of consents recorded in my database against my mailing list.

    0 0%
  • I cannot provide evidence of performing list suppression to exclude anyone I know has self-excluded from a gambling platform.

    0 0%
Multiple Choice Poll.
Results 1 to 6 of 6
  1. #1
    MichaelCorfman's Avatar
    MichaelCorfman is offline GPWA Executive Director
    Join Date
    June 2004
    Newton, MA
    Thanked 5,237 Times in 1,695 Posts

    Question Which Affiliate Program GDPR Mailing List Requirements Do You Currently Not Satisfy?

    A number of affiliate programs are asking their affiliates who send emails to substantiate their compliance with the GDPR (General Data Protection Regulation).

    For this week's poll, I give an example of the documentation required based on what one program has requested affiliates provide. Besides voting in the poll to indicate which types of evidence you cannot currently provide (if any), please share your opinion of these sorts of requests, and any steps you have taken in consideration of the GDPR and responding to these types of requests.

    GPWA Executive Director, Casino City CEO, Friend to the Village Idiot

    Resources for Affiliates:,,

  2. The Following 3 Users Say Thank You to MichaelCorfman For This Useful Post:

    Breakout Ewa (18 April 2018), Cash Bonus (11 April 2018), gamblingvista (16 April 2018)

  3. #2
    good4bonus's Avatar
    good4bonus is offline Private Member
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    May 2013
    Thanked 105 Times in 66 Posts


    I do not engage in any e-mail marketing, so there´s not much more i can say about it.

  4. #3
    casinobonusguy is offline Private Member
    Join Date
    October 2006
    Thanked 991 Times in 606 Posts


    A few years ago we had a complaint against casinobonusguy , lady claimed she did not sign up and sent complaint to our hosting company.I found the date and ip from the form she completed in 2008 ,we have all data from day one for every mailing sign up form we ever ran.

  5. #4
    PROFRBcom's Avatar
    PROFRBcom is offline Private Member
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    April 2013
    Thanked 1,023 Times in 660 Posts


    TIL: Europe is over-regulated.

  6. The Following User Says Thank You to PROFRBcom For This Useful Post:

    gamblingvista (16 April 2018)

  7. #5
    HodgeyBoy's Avatar
    HodgeyBoy is offline Public Member
    Join Date
    September 2008
    Staffordshire, UK
    Thanked 104 Times in 44 Posts


    At Grosvenor Casino and Mecca Bingo we suspended email & SMS marketing via affiliates a good many months ago. The practice had been extremely productive for us so losing it cost us a whole chunk of regular depositors.

    We would occasionally get a compliant that we would follow up on as an urgent priority. In every single case, just as casinobonusguy states, we were able to get from the affiliate the precise date/time/IP/website where the opt-in had taken place. However, under GDPR rules this sort of opt-in is simply no longer acceptable, hence why we have not restarted email marketing via affiliates.

    According to the UKGC, the opt-in must be 'informed'. Using an opt-in where the customer was trying to get 10% off house insurance or a voucher code for free shipping and has indicated that, 'yes, they are willing to receive offers and emails from selected third parties' is not sufficient justification to send gambling offers and incentives.

    Where consent is given, the wording must be explicit about the fact that gambling offers and incentives that may require a deposit could be sent to them. When offers are sent out then the email must be explicit that it has not been sent from the operator being promoted but by the third-party company.

    I cannot see reputable operators going back to allowing SMS acquisition marketing as the character limit is just too small to include the offer plus all the required key terms and opt-out options.
    Consultant Affiliate Manager

  8. The Following User Says Thank You to HodgeyBoy For This Useful Post:

    BestNewBingoSites (18 April 2018)

  9. #6
    Cash Bonus's Avatar
    Cash Bonus is offline Private Member
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    May 2014
    Thanked 2,325 Times in 1,635 Posts


    I don't do any email marketing at the moment.

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