Which Affiliate Program GDPR Mailing List Requirements Do You Currently Not Satisfy?

[MichaelCorfman]

A number of affiliate programs are asking their affiliates who send emails to substantiate their compliance with the GDPR (General Data Protection Regulation).

For this week's poll, I give an example of the documentation required based on what one program has requested affiliates provide. Besides voting in the poll to indicate which types of evidence you cannot currently provide (if any), please share your opinion of these sorts of requests, and any steps you have taken in consideration of the GDPR and responding to these types of requests.

Michael

[good4bonus]

I do not engage in any e-mail marketing, so there´s not much more i can say about it.

[casinobonusguy]

A few years ago we had a complaint against casinobonusguy , lady claimed she did not sign up and sent complaint to our hosting company.I found the date and ip from the form she completed in 2008 ,we have all data from day one for every mailing sign up form we ever ran.

[PROFRBcom]

TIL: Europe is over-regulated.

[HodgeyBoy]

At Grosvenor Casino and Mecca Bingo we suspended email & SMS marketing via affiliates a good many months ago. The practice had been extremely productive for us so losing it cost us a whole chunk of regular depositors.

We would occasionally get a compliant that we would follow up on as an urgent priority. In every single case, just as casinobonusguy states, we were able to get from the affiliate the precise date/time/IP/website where the opt-in had taken place. However, under GDPR rules this sort of opt-in is simply no longer acceptable, hence why we have not restarted email marketing via affiliates.

According to the UKGC, the opt-in must be 'informed'. Using an opt-in where the customer was trying to get 10% off house insurance or a voucher code for free shipping and has indicated that, 'yes, they are willing to receive offers and emails from selected third parties' is not sufficient justification to send gambling offers and incentives.

Where consent is given, the wording must be explicit about the fact that gambling offers and incentives that may require a deposit could be sent to them. When offers are sent out then the email must be explicit that it has not been sent from the operator being promoted but by the third-party company.

I cannot see reputable operators going back to allowing SMS acquisition marketing as the character limit is just too small to include the offer plus all the required key terms and opt-out options.

[Cash Bonus]

I don't do any email marketing at the moment.