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  1. #1
    PhilF (ex-WhichBingo)'s Avatar
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    Default Affiliate Programme promotions - there aren't any

    We work in an industry that is obsessed with player promotions (free play, free spins, match deposits etc etc) However it has always struck me how few affiliate programmes ever run promotions aimed at the affiliates themselves.

    Yes, we get things like "50% for the first three months' or an additional CPA over a threshold, or simply a higher RS/CPA/Hybrid but very little after that. I'm thinking things like;
    * Top three affiliates this month win <insert prize>
    * Any affiliate that sends us more than X FTDs gets a <insert prize>
    * Increase your FTDs month-on-month for X months and get a Y
    * Each month the top FTD sender wins a <insert prize>

    Or indeed any one of 50/hundred number of ideas that we can all think of. Basically an incentive to promote YOUR brand on our site rather rather than THEIR brands. But no we get nothing.

    Anyone any idea why we don't see more of this?

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    This is also something we are working on... a dedicated gaming network
    However a lot of networks have got a bad reputation and we don't want to be tarred with the same brush.
    We believe affiliates should
    Be paid on time
    Receive the commission rate they were offered without it being reduced due to low or inactivity
    Have help with custom graphics & creatives

    This is what we want to get right before we launch mainstream.

    Would the GPWA moderators or well respected members be willing to give our network a try when we do go live ?

    We are also planning a casino launch although this is looking more likely to be around mid 2018 before this goes live .
    The network will be live much sooner

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    I remember asking something similar a few years ago. It doesn't make sense why programs don't do this, they would get an extra boost for minimal cost.

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    I think the reason however is because it's more cost effective and better financially to try to recruit players.
    You could recruit 100 affiliates and maybe have 3% that actively and effectively promote and get new players

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  7. #5
    -Shay- is offline Public Member
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    I think that most programs do not know how properly to find value in our work (ie - programs that want top spot and ask 'how many ftd can you send us').

    The ones that already know how to find value are already looking at the right metrics and they're doing quite well to "manage" & "enhance" the relationship between the affiliate and the program (ie - giving a bonus payment "just because" - without contest, or stipulations, or announcement). These types of programs are few and far between, whereas the programs assessing value on ftd count are a dime a dozen (and later complain because the ftd's all deposit the minimum). That being said, a contest will not get me to give greater exposure.

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  9. #6
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    Quote Originally Posted by -Shay- View Post
    I think that most programs do not know how properly to find value in our work (ie - programs that want top spot and ask 'how many ftd can you send us').

    The ones that already know how to find value are already looking at the right metrics and they're doing quite well to "manage" & "enhance" the relationship between the affiliate and the program (ie - giving a bonus payment "just because" - without contest, or stipulations, or announcement). These types of programs are few and far between, whereas the programs assessing value on ftd count are a dime a dozen (and later complain because the ftd's all deposit the minimum). That being said, a contest will not get me to give greater exposure.
    I agree Shay... I've promoted other sectors and received gifts out of the blue because of excellent performance or a magnum of champagne at Christmas which was unexpected but greatly appreciated .. I had only referred them 2 sales in a year ...needless to say they got over 480 sales from me the following year !

    It's rare to find an AM who continues to ask what he / she can do for you other than the usual promising the sun to get you to join and start promoting.

    This is exactly the kind of stuff we'll be doing with our network when we launch... We will recognise efforts , not measure them in terms of new players, and will reward affiliates who show willingness and effort...
    I'd rather give an affiliate a weekend break for 2 to Paris who has referred say 3 customers in a year who are regular players than the affiliate who sends 30 ftds a month who deposit and hardly play

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  11. #7
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    It sounds nice and is appreciated, but I think for smaller affiliates those leaderboards are not so interesting and affiliates bringing in a lot of players at different programs perhaps prefer a good deal instead of iPhones, iPads, trips, etc.

    The difference with players is that for affiliates it's business, for players not. Although it's nice such a promo, just if the basics of a program are OK (payments on time, transparent stats, good deals, etc). I am not so interested in receiving a drone or something, while I can't see any deposits, fees are insane and payments usually too late.

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    I don't like leaderboards ... never have..
    Small affiliates don't feel encouraged to do better instead they feel stressed and frustrated thinking they are doing something wrong to not have the same results.
    Big affiliate earners spend tons on promotion and the little guys get disheartened..
    It's the little guys who work their arsed off to get good conversions

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    Quote Originally Posted by whichbingo View Post
    We work in an industry that is obsessed with player promotions (free play, free spins, match deposits etc etc) However it has always struck me how few affiliate programmes ever run promotions aimed at the affiliates themselves.

    Yes, we get things like "50% for the first three months' or an additional CPA over a threshold, or simply a higher RS/CPA/Hybrid but very little after that. I'm thinking things like;
    * Top three affiliates this month win <insert prize>
    * Any affiliate that sends us more than X FTDs gets a <insert prize>
    * Increase your FTDs month-on-month for X months and get a Y
    * Each month the top FTD sender wins a <insert prize>

    Or indeed any one of 50/hundred number of ideas that we can all think of. Basically an incentive to promote YOUR brand on our site rather rather than THEIR brands. But no we get nothing.

    Anyone any idea why we don't see more of this?
    I've tried to do this every so often for the last ten years and I get very little if any interest.

    I have found that affiliates would prefer to get as much as they can consistently, than a lower amount and random performance rewards, so I rather just contact affiliates who I feel could earn more with us and offer them individual targets.

    As an example, I have a thread in our forum right now about Canadian traffic, and 60% on new players this month and next month just for adding us. So any players already sent this month would be backdated and get the 60% just literally for adding a brand. There wasn't even the condition to send any new Canadian players. I did this because there was a group who was no longer accepting Canadian traffic on their brand and people were looking for somewhere new. Not a single person has hit me up about that.


    Quote Originally Posted by Triple7 View Post
    It sounds nice and is appreciated, but I think for smaller affiliates those leaderboards are not so interesting and affiliates bringing in a lot of players at different programs perhaps prefer a good deal instead of iPhones, iPads, trips, etc.
    This is basically it. The "top" affiliate targets only really work for the affiliates who are already sending decent amounts of traffic and are not seen to be small affiliate friendly.

    I suppose here is the opportunity to take me up on my offer - if anyone is interested in that 60% on new players, hit me up.

    Cheers
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  17. #10
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    The "Top Affiliate prizes are NOT incentives for most affiliates....(if you are not already near the top, by the time you hear about the contest most can not compete....and is often incentive to promote a different brand as there might be reduced competition that month)

    The promotions of gain xxx CPA on top of revshare etc for xx amount of improvement (signups-new real's whatever)...that is a promotion that every affiliate can strive for...

    Rick
    Universal4

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  19. #11
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    Quote Originally Posted by Renee View Post
    I suppose here is the opportunity to take me up on my offer - if anyone is interested in that 60% on new players, hit me up.

    Cheers
    I just took a look at RewardsAffiliates.com and, since I'm a poker affiliate for the most part, I clicked on both of your poker offers. Both pages 404'd and I presume are dead offers.

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    Quote Originally Posted by whichbingo View Post
    We work in an industry that is obsessed with player promotions (free play, free spins, match deposits etc etc) However it has always struck me how few affiliate programmes ever run promotions aimed at the affiliates themselves.

    Yes, we get things like "50% for the first three months' or an additional CPA over a threshold, or simply a higher RS/CPA/Hybrid but very little after that. I'm thinking things like;
    * Top three affiliates this month win <insert prize>
    * Any affiliate that sends us more than X FTDs gets a <insert prize>
    * Increase your FTDs month-on-month for X months and get a Y
    * Each month the top FTD sender wins a <insert prize>

    Or indeed any one of 50/hundred number of ideas that we can all think of. Basically an incentive to promote YOUR brand on our site rather rather than THEIR brands. But no we get nothing.

    Anyone any idea why we don't see more of this?
    Morning Phil,

    Maria Florides here from Omni Slots.

    We have been running a monthly draw for some time http://affiliates.omnislots.com/#promotion-two . Affiliate do appreciate the recognition and the extra cash.

    We don't have the UK licence otherwise I would have love to work with you and your team again.

    Have a great weekend.

    Regards,
    Maria

  21. #13
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    Quote Originally Posted by PROFRBcom View Post
    I just took a look at RewardsAffiliates.com and, since I'm a poker affiliate for the most part, I clicked on both of your poker offers. Both pages 404'd and I presume are dead offers.
    Thanks for that. Looks like someone forgot to update some links.

    We don't really push poker (I'm sure you're aware how crappy MGS poker client is) so I'll be honest and admit you're not missing out on much here.
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  22. #14
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    pfff,i dont need any prizes.

    1.pay me on time
    2.pay my players
    3.dont scam me or my players

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    FWIW, an affiliate program we used to work years ago ran a promo that we liked. It was available to everyone. It was simply giving a bonus for having 3 more FTD than the prior month. The trick I think, was that they did this promo in the month that was traditionally their weakest month out of the year. They paid a small 3 figure cash bonus if you pulled off the prior goals. And it was only eligible to people who had brought in at least 3 FTD in the prior month (so as to avoid easy scamming).

    It wasn't perfect, but I think it allowed many types of affiliates, small and large, to participate. The prize wasn't crazy, but it was enough to divert a few players extra in a given month. The site paid for those players, but also they were able to bolster their weakest month each calendar year.

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    Lucky Jar have a monthly draw and I did win it once, that was quite nice. It's not a biggy for me, but is a nice thing if a good program can offer this. Ultimately just being a good, fair program that converts and pays is the best thing though and is rare.

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