Affiliates for new websites

[frogthegambler]

Looking through the terms and conditions of bookmakers for Affiliates they all seem very draconian if you fail to get enough sign ups a month.

Do any of the seasoned pros on here have advice on:

1. How many affiliates to sign up to so you don't have too thin a spread.

2. Any affiliates that are good and do not have monthly minimums.

3. What affiliates are best for new websites.

4. At what point in the cycle of a new website should we press the button and go for more bookmakers.

I am thinking specifically for new sports betting websites.

Thank you.

[drifter8]

So first of all you want and have to know which countries/Geo's are your main target of traffic.

Here they come the other milestones :

- will you be working with white-labelled once or grey bookies.

- nowadays Curacao licensed bookies are better, as they are not facing all the regulation crab and fines.

- in many other thread we stated that 1xbet and bet365 are best for affiliates. Pinnacle used to be good but, they are limting players, making ridiculous limits and people/ players do not like them anymore.

- about draconian part, before 10-15 years there was a big harvest time- happy players, happy affiliates, but nowadadays we have smart arbers bonus hunters and robot betting models and softwares. People and affiliates got limited for no reason and it is like laying game with no rules, but surely you will get shafted and shaved at the end of the day.
- if I was you, I would concentrate on small bookies, who just enter on the betting scene.

- Ask questions to specifis persons and we will try to be helpful guys. I.e I will never recommned to anyojne Pokerstart and Paddy Power or affiliate platforms using Income Access shite. You have to play the affiliate game like a final round on a top poker tourney.

- in the very begining stick to 3-5 bookies. If you go over 10, you will definitely get lost or just the figurs can cool down you temper and enthusism.

I thin all these gave you a small candle light in the tunnel of sports/casino affiliation

[Mattbar]

Ideally you want to sign up to a decent number of programs to spread your risk. Bigger programs are in theory more secure (but not always) but they are harder to send accounts to as the brands tend to be more saturated.

If you don't yet have the traffic to meet minimum sign up quotas but you want to promote those brands then don't sign up yet. Wait until you are seeing enough volume and then set the account up and switch to tracking links. Yes, you might lose a couple of accounts you might have got but you would likely lose those accounts anyway if they closed your account for not sending enough.

It is also worth contacting the programs with quotas before joining, many AM's will give you an exemption period, e.g. 6 months, in which the quota won't apply.

[frogthegambler]

Thanks. We will contact them individually and see what the regs are.

[WagerX]

I agree with the above. It's tough finding a new program. As mentioned above, the bigger brands will be more stable, more services and options. The downside is that they are more saturated, meaning if you have a player click on your banner, they may alreay have an account with them.

Smaller brands do not have the same offerings generally, but are new. So, yup I agree with the above.