All 22 casinos in rewards player emails and links to CR website

[GCG]

I only receive about one email a week for Rewards. Sometimes two when the vip newsletter comes out. I have never had any problems of receiving to much promo email from the group.

GCG, are you saying that you are being bombarded with emails now?

I get 1 promo email about every other day.

You are from the US, I think that is very different regarding promos as you can not sign up/open a new account at other CR casinos.

[bonustreak]

I am a player with Casinshare but have and have not received these mails yet.

Suppose they feel they purchased these brands and its open ground to market their other brands to the players can't say I blame them it is business.

I would feel better if I knew my players I send are being tagged all the way through when they get offers like this.

[Daera]

Did Renee say that players tagged to an affiliate aren't tracked throughout the website (including keeping them tagged if they move thru and join another casino in the group)?

I thought I remember her talking about this subject awhile back somewhere. I thought they were tracked. But honestly can't remember for sure.

I only receive about one email a week for Rewards. Sometimes two when the vip newsletter comes out. I have never had any problems of receiving too much promo email from the group.

GCG, are you saying that you are being bombarded with emails now?

Anyhow, I'm sure Renee will set us straight. I know she's been offline on messenger for days because she's so focused on completing this merge. I'm glad I'm not her right now.

[GCG]

I have a question about the CR player promo emails.

Are the links to the 22 casinos tracked to the affiliate account who referred the player ?

Gold Tiger :
xxhttp://news.crewards-images.com/link/gt/?aff_id=2_2_10751_2_3_357_2

other 21 casinos etc


Also Players are asked to logon to :

xxhttp://www.casinorewards.com/main/login.asp#EN (casinos not tagged/tracked for affiliates)
click here to log in to RewardsRiches:



xxhttp://news.crewards-images.com/link/cr_promo/?aff_id=rewards_buddies_refer (not tagged / tracked to the affiliate account)



What I want to know is if I am a player at Grand Mondial I am overwhelmed with offers from the other 21 casinos on the casinorewards.com website.

I get about 3-4 emails per week so it will be no surprise that I am going to lose players by these promo campaigns or am I wrong here ?

I checked Starpartner and they now send promotions per casino brand not the entire group.

[Daera]

You are from the US, I think that is very different regarding promos as you can not sign up/open a new account at other CR casinos.

Good point!

I didn't think about that. But you're right in that there's no reason to send me new player offers since I can't open new accounts.

[Renee]

Ok first of all, really sorry it has taken me so long to reply here.. The timing is impeccable - right while I'm busy up to my ears with migration stuff.. Anyway, better late than never.

We do not cross-promote/push active players across our brands or un-tag them from affiliates. Our retention team focuses solely on keeping the player playing under their own active account and our customer service and promotions are tailored to the casino that the player is interested and playing on. All offers are sent to the player with the account number of their most recently used casino account and are solely focused on keeping them playing.

With our brands, multiple affiliates can send the same player to multiple casinos. Our tracking has always been that the player is tracked to the last source that sends them to the casino when they join. We have always felt this is the fairest way because otherwise your hard work might generate revenue for old non active affiliates. This system has been in place since the beginning (when we only had 3 brands) and has not changed. Having been in the industry for over 10 years we have a few players who are tagged to different affiliates across different brands.

A few suggestions have been made – tag them to the first affiliate who brought them in, the last, the most current etc etc. In the case where say I have sent someone to BJB 4 years ago and the player only purchased $50, then the same player came through a different tag last year to GT and has become a profitable good player it wouldn’t be fair that the player is tagged to the first affiliate on BJB seeing as the latest promotion and site has made the difference in making the income for the affiliate.

The current model gives the affiliate the opportunity to push a returning player to their site through to another brand as well. Furthermore and this is an important one, we use cookies, session variables and query strings to make sure all of the tracking is not lost. Because we use cookies a player who visits and does not join right then will still be tagged to that affiliate until they are sent to the site again via another affiliate.

So let us use the Casino Rewards site for example since that is what is being debated here.

Say affiliate ABC sends a player to blackjack ballroom, and the player does not join but instead has a look around and has to go to dinner or something. A week later he sees bjb on casinorewards.com and decides “Hey I remember that site. Let’s have a look again.” and he clicks on the bjb image and goes to the site and joins. Since the cookie is still tagged to affiliate ABC he gets the credit. This is why no tags are used on the Casino Rewards site.

So the player is still tracked to the affiliate who sent them to the site and we are not overwriting the cookie.

On another note, there is no way we would offer/entice/encourage a player to switch brands for the sake of saving money. We do everything in our power to keep the player happy and playing at the account they want to play at most and would do nothing to jeopardize that player’s satisfaction. Our retention and VIP level of service is one of our strongest points in this industry and most of you would have seen old players coming back after months of not playing. If we cross promoted or unmapped the players you would not see the player value you do. Plus using the example above they will be tracked based on the cookie in their system so more than likely either the same affiliate or a new affiliate would get the player anyway, either way we would have no idea what tag would be in their system.

Also Players are asked to logon to :

xxhttp://www.casinorewards.com/main/login.asp#EN (casinos not tagged/tracked for affiliates)

Say affiliate ABC sends a player to blackjack ballroom, and the player does not join but instead has a look around and has to go to dinner or something. A week later he sees bjb on casinorewards.com and decides “Hey I remember that site. Let’s have a look again.” and he clicks on the bjb image and goes to the site and joins. Since the cookie is still tagged to affiliate ABC he gets the credit.

So the player is still tracked to the affiliate who sent them to the site and we are not overwriting the cookie.

click here</a> to log in to RewardsRiches: <br>
<a title="http://news.crewards-images.com/link/cr_promo/page.asp?page=login.asp#EN" target="_blank" href="http://news.crewards-images.com/link/cr_promo/page.asp?page=login.asp#EN">
<img style="DISPLAY: block" title="http://news.crewards-images.com/link/cr_promo/page.asp?page=login.asp#EN" border="0" src="http://news.crewards-images.com/news_masters/2010/wk/images/w10/rr_button.gif"></a><br>

For a player to log into their rewards riches account they must already have an EXISTING account. Prizes won from rewards riches can only be claimed into an EXISTING account.

xxhttp://news.crewards-images.com/link/cr_promo/?aff_id=rewards_buddies_refer (not tagged / tracked to the affiliate account)

The aff_id variable in this case is used to determine the page the player will be sent to. If an affiliate id was passed there, the player doesn’t reach the page. Try http://promos.c-rewards.com/news/pro...p?aff_id=XXXXX – you’ll see you go nowhere.

In any case, if you look at that page above, it is for players to refer players, so if a player clicks it, it’s so THEY can refer their friends. It’s not to make them create a new account. Players refer players so they get casino credit in an EXISTING account. Please have a look at the page because I believe once you look at it you’ll realise it’s got nothing to do with aff tracking.

In any case, from that page if the player clicks a link at the bottom to one of the casinos they will be tagged to the affiliate who last referred them to that casino. So if previous to visiting that page Rick sent the player to blackjack ballroom, then once getting to that page they click on the blackjack ballroom link and create a new account, Rick will get the player.

On another note, if the player refers their friends it is only fair that the player receives the credit for the referrals since they were the one to introduce the players to the group.

Hopefully this post answers the questions you have. We have been in the industry for over 10 years and we’ve been working with most of you. We are not out there to rip people off or shoot ourselves in the foot by trying to ‘steal’ from our advertisers and affiliates. We understand that this is not the way to ensure long profitable business models and we are certainly not in this game for the short term. We seek long term relationships with both players and affiliates alike.

[GCG]

Ok first of all, really sorry it has taken me so long to reply here.. The timing is impeccable - right while I'm busy up to my ears with migration stuff.. Anyway, better late than never.

I have talked to many affiliates and all wanted to know how it works but felt afraid to post or even ask and accepted it like is ......... (I think this is totally shocking to see this moral of "It has always been that way, you win some you lose some - I better accept it" ), I want to see how this works with my own eyes.

I started to test it with Mozilla FireFox (all cookies cleared)

visited : http://www.freeslotsmachines.co.uk/g...igercasino.php (one of my sites)

I see the cookie & Affiliate ID: aff63573

In the same browser I copy

xxhttp://www.casinorewards.com/main/login.asp#EN

and click on grand mondial

now i get this :

Affiliate ID: TYPEIN_GMD:XXhttp://www.casinorewards.com/main/login.asp (I added the XX)

When on the Grand Mondial site I choose to play flash and get :

xxhttps://grandmondial.gameassists.co.uk/grandmondial/default.asp?btag=TYPEIN_GMD:XXhttp://www.casinorewards.com/main/login.asp (I added the XX)

Same procdure but now clicking on the nostalgia casino banner instead of the links on casinorewards.com

I get a different affID :

xxhttp://www.clicktrack.eu/affiliate/referral.asp?site=noc&url=directdownload-en.asp&aff_id=aff4373 (I think this is the rewards master aff id)

How will track this to my Affiliate ID: aff63573 ?

[Daera]

I have talked to many affiliates and all wanted to know how it works but felt afraid to post or even ask and accepted it like is

That's kind of sad. People shouldn't be afraid to post or ask questions if they have them. I have to admit that there are some forums that I'm also afraid to post, not GPWA though.

[GCG]

BTW got 2 new promo emails each with a different affiliate link how can this be as I only have 1 player account ?

golden tiger promo
xxhttp://promos.c-rewards.com/directdownload-en.asp?aff_id=3_6476_9913_2784_12_301_17&siteCode= GT
casino classic promo
xxhttp://promos.c-rewards.com/directdownload-en.asp?aff_id=3_6538_9817_4057_12_566_17&siteCode= CC

I understand none of this.

[Renee]

I have talked to many affiliates and all wanted to know how it works but felt afraid to post or even ask and accepted it like is ......... (I think this is totally shocking to see this moral of "It has always been that way, you win some you lose some - I better accept it" ), I want to see how this works with my own eyes.

I think your view on this is misrepresented because you're not understanding exactly what I said in my last post.

I started to test it with Mozilla FireFox (all cookies cleared)

visited : http://www.freeslotsmachines.co.uk/g...igercasino.php (one of my sites)

I see the cookie & Affiliate ID: aff63573

In the same browser I copy

xxhttp://www.casinorewards.com/main/login.asp#EN

and click on grand mondial

now i get this :

Affiliate ID: TYPEIN_GMD:XXhttp://www.casinorewards.com/main/login.asp (I added the XX)

When on the Grand Mondial site I choose to play flash and get :

xxhttps://grandmondial.gameassists.co.uk/grandmondial/default.asp?btag=TYPEIN_GMD:XXhttp://www.casinorewards.com/main/login.asp (I added the XX)

Same procdure but now clicking on the nostalgia casino banner instead of the links on casinorewards.com

I get a different affID :

xxhttp://www.clicktrack.eu/affiliate/referral.asp?site=noc&url=directdownload-en.asp&aff_id=aff4373 (I think this is the rewards master aff id)

How will track this to my Affiliate ID: aff63573 ?

It wont track to your affiliate id because you were not the last referring affiliate to those 2 casinos.

If you had previously visited grand mondial through MY aff link, then went to golden tiger through YOUR link, then got to casinorewards.com through type in, then clicked on grand mondial, since I was the last affiliate that referred you to grand mondial, MY aff tag will be there..

Since in your example you hadn't been referred by any affiliate to grand mondial, this appears as a type in.

BTW got 2 new promo emails each with a different affiliate link how can this be as I only have 1 player account ?

golden tiger promo
xxhttp://promos.c-rewards.com/directdownload-en.asp?aff_id=3_6476_9913_2784_12_301_17&siteCode= GT
casino classic promo
xxhttp://promos.c-rewards.com/directdownload-en.asp?aff_id=3_6538_9817_4057_12_566_17&siteCode= CC

I understand none of this.

Looking at these two tags they are both tagged to an external marketing company who doesn't have backend access to our data and therefore cannot tag the mailers to yourself. These marketing companies use their own data, not ours, so they would have picked your email address up from somewhere.

Hope that makes sense.

[GCG]

It wont track to your affiliate id because you were not the last referring affiliate to those 2 casinos.

If you had previously visited grand mondial through MY aff link, then went to golden tiger through YOUR link, then got to casinorewards.com through type in, then clicked on grand mondial, since I was the last affiliate that referred you to grand mondial, MY aff tag will be there..

Since in your example you hadn't been referred by any affiliate to grand mondial, this appears as a type in.

The banner tag does not carry to the casinorewards.com site it does not matter where you come from.

E.g : when clicking on the rewards logo on the goldentiger casino site the link does not carry the btag.

Looking at these two tags they are both tagged to an external marketing company who doesn't have backend access to our data and therefore cannot tag the mailers to yourself. These marketing companies use their own data, not ours, so they would have picked your email address up from somewhere.

Hope that makes sense.

No it does not make sense as that email address is quite new and has never been used other than signing up at grand mondial it can not possibly be an external marketing company because they can not know my player name.

Edited to add :

email from CR new ownership came from : crnewsletter @ news.cr-news.com
email for the gold tiger promo came from : cr @ news.c-rewards.com

what affiliate btag strings do you use in these mailers ?

[GCG]

Can I please get a reply to my questions ?

Thanks.

[Renee]

Our main and biggest goal by far is to convert a visitor to the site into a real purchasing player, not to divert them to casino rewards or any other website. For this reason the number of people who click through to casino rewards is actually very small (about 1 in 50,000 visitors) which means the chance of that visitor being one of your players is actually highly unlikely. The links to casino rewards/ecogra etc are all there but are very small in comparison to the ‘click here’ or ‘play now’ buttons.

The other thing is that by visiting casino rewards (even through type in) then onto another casino, the casino is tagged to the last referring affiliate, so it doesn't make sense that we would try to divert the player away from the casino site this way because it's impossible for us to know if another affiliate has already referred the player to that casino. Also, considering the last referred affiliate to that casino is also getting credit when a type in to the Casino Rewards has actually sent the player says something about our willingness to work with our partners, don't you think?

Now considering this, we give you the option to send the player to a landing page which does not link to the main website in any way and does not link to the casino rewards website. Perhaps this is a better option for you. I'm also happy to create a landing page for you for the casino of your choice if you want to be able to make it look how you want? You just have to ask.

[GCG]

I understand the splash pages etc, but that is not my main concern.

I want to know why there are different btags in the promo mailers and how these possibly

can be linked to my affiliate account if a player chooses to play at a different CR casino.

[Renee]

As I mentioned previously, these are from an external marketing company.

I'm looking into it further.
Cheers

[GCG]

<DIR>Like I said before this email address I used to signup at Grand Mondial (thru my aff link) is very new and unique and I have not used it for other things.

This "external marketing company" you are referring to sends these mailers ? But why are these emails coming from :

email from CR new ownership came from : crnewsletter @ news.cr-news.com
email for the gold tiger promo came from : cr @ news.c-rewards.com

Links used in these mailers :

</DIR><DIR></DIR><DIR></DIR><DIR></DIR><DIR>golden tiger promo
xxhttp://promos.c-rewards.com/directdownload-en.asp?aff_id=3_6476_9913_2784_12_301_17&siteCode= GT
casino classic promo
xxhttp://promos.c-rewards.com/directdownload-en.asp?aff_id=3_6538_9817_4057_12_566_17&siteCode= CC



?

</DIR>

[GCG]

Edited to add : It can not be a marketing company as it is send by your company who owns this domain :

DOMAIN: C-REWARDS.COM

RSP: Domain Directors Pty. Ltd.
URL: http://www.instra.com/

created-date: 2002-11-05 05:40:50
updated-date: 2011-02-04 13:42:53
registration-expiration-date: 2011-11-05 04:40:50

owner-organization:
owner-name: Domain Mgmt

AND

DOMAIN: CR-NEWS.COM

RSP: Domain Directors Pty. Ltd.
URL: http://www.instra.com/

created-date: 2006-09-29 06:23:32
updated-date: 2011-02-04 13:42:56
registration-expiration-date: 2012-09-29 06:23:32

owner-organization:
owner-name: Domain Mgmt


====


DOMAIN: CASINOREWARDS.COM

RSP: Domain Directors Pty. Ltd.
URL: http://www.instra.com/

created-date: 2000-03-16 23:00:21
updated-date: 2011-02-24 21:11:57
registration-expiration-date: 2012-03-16 22:00:21

owner-organization:
owner-name: Domain Mgmt

[Bonus Paradise]

Now this is getting really interesting,
all 3 domains have the same owner, so ... external marketing company is not an answer which satisfies me.

Please look into and bring some light in this,
Am very courious since I also getting such e-mails lately again.
Did not get any CR promos for long time, only now again since CR aquired playshare group.

[MichaelCorfman]

Now this is getting really interesting,
all 3 domains have the same owner, so ... external marketing company is not an answer which satisfies me.

I don't think domain ownership necessarily says anything about who produced and sent the e-mail messages. It is very easy to let a third party company use a domain you own to send e-mail messages out as part of a service they provide on your behalf.

Use of a third-party does mean it can take more time to track things down, understand what happened, and set them right if need be.

Renee, Anthony or I can fill you in on some of the background details about what happened with a cross-marketing issue with another program. In the case I have in mind, where there was a real issue, the program involved was able to set things right by actually going back and tracking down acquisitions that had not been properly credited.

Michael

[GCG]

What I find really strange is that on
xxhttp://www.casinorewards.com/main/newsletters.asp

choose the newsletter of March - click on Volume 94 - Mar 2011

this link appears :

xxhttp://www.cr-news.com/news_masters/2011/mn/m94_03_en.htm

open and click on the golden tiger logo

this link to GT has the same btag xxhttp://news.crewards-images.com/link/gt/?
aff_id=2_2_10709_2_3_357_2

as in my promo emails I received thru my player account : (there were 2 newsletters in March this link was in the one from the March 2nd - I have saved this email on record. ) :

xxhttp://news.crewards-images.com/link/gt/?aff_id=2_2_10709_2_3_357_2

So are these links tracking ? I have very very strong doubts about that ...!