ARTICLE: Does Creativity Scare You?

Brand identity, creativity, and innovation.

Three terms that are widely associated with any marketing department in today's world.

Yet, are marketeers, always given the time and freedom to really excel in these departments? Or, is the path towards fulfilling these things sometimes blocked due to the urgency for immediate measurable results required by companies nowadays?

Find out what our very own Maria Tsnompilantze has to say on the subject in her piece featured on the latest issue of the GPWA Times Magazine!

Read the full article here: https://www.gpwatimes.org/issue50/38/