The Advertising Standards Authority ruled that ads from Coral and BetIndex were "irresponsible" and "likely to encourage" people to gamble repeatedly and lead to "harmful" behavior.
The ASA said that the Coral ad was banned because it offered of a "free £5 bet every Sunday" for those who wagered at least £25 a day through the week. The BetIndex ad failed to make "the associated financial risks clear" in its YouTube commercial that presented gambling on the value of football players as similar to a stock market investment. The ASA said the promotion "created the impression that the product was a lucrative investment opportunity."
From an article in the Daily Mail:
Read more here and view the Coral ad: https://www.dailymail.co.uk/news/art...-watchdog.htmlThe ASA's decision comes against a backdrop of growing concern over the way gambling giants are using their financial muscle to dominate sport, particularly Premier League football, and the airways through advertising at popular events.
The rules also state that companies should 'avoid trivialising gambling and avoid the impression that the decision to gamble should be taken lightly, for example by not encouraging repetitive participation.'


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