ASA reprimands Napoleon Casinos for promoting "unlimited gambling"

[The Buzz]

The Advertising Standards Authority announced today that it has upheld a complaint against the owner of Napoleon Casinos brand over ads claiming that customers could enjoy “unlimited gambling.”

The adverts from A&S Leisure Group were posted at napoleons-casinos.co.uk and on Facebook and also promised customers “unlimited gaming entry into prize draws” and “unrestricted gambling” for members. One complainant argued all terms were socially irresponsible.

A&S Leisure argued that it was free to promote unlimited or unrestricted gambling to members as per the UK’s money laundering regulations.

From the ASA:

“The CAP Code stated that ads must not portray, condone or encourage gambling behaviour that was socially irresponsible or could lead to financial, social or emotional harm.

“We considered that the overall impression of the claims in the ads was that consumers could gamble without limits or restrictions, and therefore condoned or encouraged consumers to engage in irresponsible gambling behaviour that could lead to financial, social or emotional harm.

“We therefore concluded that the ads were irresponsible and breached the Code.”

A&S Leisure paid a £377,340 fine earlier this year after the Gambling Commission found its anti-money laundering checks were insufficient.

Read more here: https://www.asa.org.uk/rulings/the-a...ure-group.html

[gil.langelaan]

Hmm, interesting. Thanks for sharing!

[Pokerface]

Very interesting. With the scrutiny the industry faces surprised they were not more diligent.