@ Vardan,
Thanks for your question. Here is my opinion;
There are different views on link exchanges. It really depends on the situation for me.
I'd be careful when doing link exchanges with a site/sites that are
- Spammy and has a high OBL
- Have no
PR and no traffic
- Generally bad quality content and are not user friendly
- Is not in the same niche
However I would be interested if
- The site has good traffic with low OBL
- Has good
PR and traffic
- Has good relevant content
- is in the same niche
With all that said link exchanges do not give as much value as one way linking. So link-building should form an essential part of your
SEO strategy.
Forum links don't really hold value but they can drive (although) very little traffic to your domain. If the link is relevant to the forum and the link adds value to the reader, I don’t see any reason not to but be sure no to overdo it, besides your brand's name is on the line.
I hope this helps.
Warm regards
Art