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  1. #1
    Oracle is offline Public Member
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    Default Attracting new customers to 'Like' Facebook business page

    I set up a facebook business page 9 months ago and have been posting regularly since. This facebook page is geared towards sports betting. Each week I post tips and news but the content is high quality and each week there would be about 4 posts. The likes are slow but consistent each week and the tips are very profitable and there are no conditions attached to the tips as they are freely available and no signups are necessary and there is a good quality website also with useful betting tools and a small number of affiliate links and a weekly email newsletter.


    Compare this to other similar services who only have a poor facebook page with no website and post 10-15 times a day full of nonsense with pictures of women in bikinis or cats and their tips are terrible yet some of these pages have tens of thousands of likes.








    I want to increase my Facebook 'Likes' and encourage comments on each of my posts but it appears that there is little interest in a tip from the Norwegian football league even though these tips may yield close to 20% ROI over the season.


    I am not willing to dilute the quality of the posts with pictures of cats and have invested in Facebook advertising that linked directly to the facebook page but the clicks were extremely low for the number of views and the number of people that see each of my posts are possibly around 20% of the total number of likes due to Facebook's edgerank and combined with Facebooks T&C regarding competitions makes it difficult the turn a profit from running a competition. From what I have seen it appears that the majority of people don't look at the ads on Facebook and are unlikely to click on the ad even if it catches their eye.




    I'm looking for any tips on increasing the number of 'Likes' on this page if anybody is willing to share some good ideas.


    Thanks.

  2. #2
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    Scampi is offline Private Member
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    Maybe your posts are to long? People have very short attention spans, and only like snippets of information. Facebook is ideal for these type of posts, so maybe you should (if you don't already), post a snippet on your Facebook page, with the main article on your site.

  3. #3
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    Quote Originally Posted by Gambling Joe View Post
    Maybe your posts are to long? People have very short attention spans, and only like snippets of information. Facebook is ideal for these type of posts, so maybe you should (if you don't already), post a snippet on your Facebook page, with the main article on your site.
    ^ This.

    It's especially like this on Facebook, because users are on there just to be social. You shouldn't be posting articles on Facebook, it's a waste. People won't read them. You should do what Gambling Joe suggested, and post a snippet of the article(with a catchy title), and then have the full article on your website.
    Join my poker forum, and be welcomed with open arms by our poker community.

  4. #4
    Oracle is offline Public Member
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    I do keep it short and to the point. The vast majority of posts would take 30 seconds to read.

    You should do what Gambling Joe suggested, and post a snippet of the article(with a catchy title), and then have the full article on your website.

    I do this for almost all the longer posts that I know will get a high percentage of engagement.


    It might be the stigma of liking a gambling related page. I promoted a fantasy premier league competition on facebook that got more entries than page likes.

  5. #5
    Oracle is offline Public Member
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    I have been experimenting with posting at different times to find the optimal time of the day to get the most engagement.

    My target market is male 18-30 and the best time appears to be 8pm to 9pm

    What time and frequency of posts do you find works best?

  6. #6
    NorwegianViking is offline Public Member
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    Have you tried mixing it up with some hot sports news (the most talked about ones), questions (like "Who is your favorite player in team x" etc)? I do that for sports betting, and if you can share some news fast, people do tend to share them onwards. The same goes for funny/controversial stuff.
    You might also want to work on general SEO on the actual site (I understood you have one, not just the Facebook page, right?) and see if you can place Like buttons there in good places, and think of a good reason why people should like it directly on the page. (Like "To get all the latest news and tips automatically, simply like our Facebook page" or whatever)
    If your site ranks better, you will get more traffic, and thus more potential visitors that could like your site, IMO.
    Specializing in the Norwegian market with sites such as Casinoonlinebonuser.com and Norskecasinoer.info but interested in other markets as well. Would love to get in touch with other Scandinavian webmasters!

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  8. #7
    Maria678 is offline Public Member
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    Try some quizes, contests with prices. All people like to get something for free)

    Besides, it's very hard to be competitive if you post news as there are a lot of authoritative resources that have huge audience, and usually peole prefer to get news from primary source of information. Thus, my advice is to сurtail the amount of news and increase questions, quizes, tests, tips, images etc.
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  10. #8
    betting apps is offline Private Member
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    Two things I would suggest, first: Announcing a prize for sharing / liking a status and using an image to go with it as you generally get more traction that way. If you don't have the money to actually give away a prize, you could get a friend to like the page and make them the winner. That's obviously not a great way to go about it but it's an option.

    Second: Advertising does work, I've managed to increase the likes on my page doing this. The best advice I can give is do a bit of split testing, say four different test adds with a small daily spending allowance. Use two different images, something like your pages logo for two ads and then an image that's likely to catch the users attention for the other two ads. For each ad try different titles and descriptions, one more descriptive, the other more catchy. Let them run for a week or so and see which proves to be most successful then bin the others.

    It's working for me anyways good luck

  11. #9
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    Thanks, guys

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