On Tuesday, The Sydney Morning Herald and The Age alerted Microsoft and gambling website PointsBet to advertisements appearing on searches for treatment programs.
A PointsBet spokesperson said it “deeply regretted” the ads for its website had been displayed for those searches and had taken steps with Microsoft to rectify the situation.
“An internal review of our account shows this was limited to very few search terms, and that no one engaged with the advertisements through the searches,” they said.
A Microsoft spokesperson said it took user safety seriously and had removed the PointsBet ad.
“Unfortunately, sometimes ads like this make it through our detection mechanisms,” they said. “When we become aware of these instances, we take action to remove them as soon as possible.”
However, while the PointsBet ads were gone by Wednesday and searches for “gambling treatment” no longer displayed ads, searches for “help” or a “helpline” instead returned ads for other online gambling services, including Neds, Ladbrokes and Palmerbet.