Average CTR from SEO?

So I'm new to the casino SEO world. What's the average click-thru-rate to the actual affiliate offers?

Of course it's different depending if you target "play X slot" and "best casino sites 2020"

But on average - what CTR do you see?

I use GWT to check CTR rate at a few of my websites.

For our websites CTR is around of 1% for last 3 month. That is a good result comparing with previous period.

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Originally Posted by gil.langelaan

I use GWT to check CTR rate at a few of my websites.

For our websites CTR is around of 1% for last 3 month. That is a good result comparing with previous period.

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I don't mean CTR from search engines to website, I mean from your website to the affiliate offers.

It depends on so many factors: niche, country, keywords, .. if you look to the CTR rate including all keywords then you shouldn't be surprised to see a CTR of 1% or less. Many of the keywords will rank in the bottom.

If you go to more specific keywords that you rank good for you get higher rates. A result in position 1-3 always gets way more clicks.

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Originally Posted by DunderMannen

I don't mean CTR from search engines to website, I mean from your website to the affiliate offers.

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See Christiaan's post above.

It depends, if you are selling red widgets and someone lands on your site from a keyword search for blue widgets, your conversions will be lower than if they land on a search for red widgets.

Rick
Universal4

I'm also interested to find out more about the conversion rate for this field (from visitor/lead to FTD).