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As a newly started sportsbook/casino affiliate in The Netherlands I'm wondering what the average earnings per player over a long time (4+ years) are for you based on rev share.
I'm interested in this because I'm thinking of doing some deals with others where I pay an x amount cpa to them, and I'll have the rev share lifetime. It would be nice if I have some range in mind so I can decide if/when it will be worth doing this.
Simple answer: It depends.
What were the focus keywords for the player signups?
What is the total # of depositing players?
Are the players mostly sports or casinos?
Structuring yourself to act in the capacity of a third party affiliate network comes with it's own set of problems.
What if an affiliate sends players which you promised to pay for X performance, but the operator that player went to doesn't pay you? The affiliate held up their end of the bargain and delivered the depositing player so you owe them the agreed upon commission, even though you may not get paid.
Will you pay the cpa anyway? What if it is for 100 players?
Whether the operator (1st party affiliate program) was justified in with-holding the commission or not can only be debated between you and them leaving the affiliate sending the player left out of the discussion. This immediately puts the affiliate with the traffic at a disadvantage.
Getting a foothold as a third party network is not easy, and MANY affiliates will not work with third parties for the above mentioned reasons.
Rick
Universal4
As universal4 mentions, there are a lot of variables. It all depends..
Also keep in mind that the Netherlands just opened up the legal market. This will bring a big change in that market. Some big brands like Unibet had to leave the market until they can get a license. Some new players are there. Taxes are charged now and so on ..
You know the income is all the time different. We had our best times 1,5 year ago. Now everything changed so I can't post the answer with amount.
Thanks for the answers.
I can understand that the income is different all the time. That's why I'm interested in an average over a long time, more than 4 years. It will mostly be focused on sports bettors. I would pay the cpa no matter the numbers, the more depositers the better for all parties. So I'm interested in a range of the value per player.
Will it be worth paying €10 per player, and the rev share for me? €5? €1? I would like to have some benchmark to make a more informed view.
Paying that low of an amount, you will NOT get many affiliates that know how to drive traffic to bookies.Quote:
Will it be worth paying €10 per player
I don't mean to sound cruel, but most seasoned iGaming affiliates will laugh at that amount, or worse, and honestly even thinking that is ANYWHERE close to a responsible amount shows you have done almost NO research on the industry.
Rick
Universal4
Alright, thanks. That was my question and that's the answer I'm looking for.