There will be no betting on BallyBet.com after Thursday, except for in Arizona, as the site shuts down for a “few months” in order to shift from its own technology to Kambi‘s sports betting platform, a deal that was announced in early May. All other customers have until June 30 to withdraw their funds or else Bally will mail a check to their address on file.

From Legal Sports Report:

According to the Bally Bet website, work to “elevate” the betting experience will take place over the “next few months.”

The relaunch will be on a state-by-state basis, according to an industry source. The first online launch is expected to be in Ohio in August, where the brand is partnered with the Cleveland Browns and has yet to launch. A few in-person Bally Bet sportsbooks should relaunch before then.

This switch will not just cost Bally’s the revenue-share dollars and other recurring fees the company hoped to avoid when it tried but failed to build out its own sports betting technology.

Customers other than those in Arizona will have to sign up again for Bally Bet accounts. The fact that some of the states could open after the start of the NFL betting season in September could hurt initial acquisition numbers.
Read more here: https://www.legalsportsreport.com/12...ng-transition/