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  1. #41
    WagerX's Avatar
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    Quote Originally Posted by RedFoxLotto View Post
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    BTW in that article from Nick garner, he forgot a few items on the expenses side, like costs of payment processing , maintaining an offshore LTD.
    When I ran a white label in 2008, the credit card process was about 10% of net revenue. This amount gradually increased to almost 20% by 2015. This didn't account for the time and hassle of the banking and merchant accounts you had to maintain.

  2. #42
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    Quote Originally Posted by WagerX View Post
    When I ran a white label in 2008, the credit card process was about 10% of net revenue. This amount gradually increased to almost 20% by 2015. This didn't account for the time and hassle of the banking and merchant accounts you had to maintain.
    10% seems a lot. It's under 4% for me. The "time and hassle" factor I can confirm. More than 60% of support issues is about PSP, like declined payments due to riks management, payments charged but not credited, ppl asking for other specific payment methods we do not have etc.
    my all time favorite so far being "my local supermarket issues gift cards, can I use those to pay for lottery tickets on your site".

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  4. #43
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    Awesome thread! I used to write some content in EE-English for you! (Eastern European English) in 2012 or so.

    Is this business model legal in all countries? I have a casino site going for a ton of different geos where gambling is regulated (let's say Spain, Italy, Switzerland, Sweden). Would I be able to promote your site in those?

    How does the LTV of a lottery player compare to other verticals?
    Last edited by Eddie G; 20 May 2020 at 6:10 am.
    Always looking to trade links for some Wagyu.

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    Oh wow and glad that you are seeing such a great success.

    I do feel that it has become so easy these days for one to own their own whitelabel but as long as you bring value to the market I am all for it.

    Keep on growing.

  6. #45
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    We provide our services to all the abovementioned countries. We operate under a Curacao license. Due to fact that we have to use ticket agents based in the US, we do not accept traffic from the US, also no Curacao traffic because of the lincense terms.

    From my experience as an affiliate, LTV is comparable to casino, even when I am not counting the revs that were stolen from me. Depends very much on geo. I haven't been a operator long enough to confirm the numbers I have extracted from my previous 8 years of affiliating, but I am very happy with the results I am seeing so far. The affiliates I do have so far are also doing quite well.
    Monthly per-customer spending may be lower than in casino, but lifetime is def better than in most other verticals, except vs sportsbook maybe. A good percentage of lotto players keep playing for years.

    In short, it's a great industry if you have the patience to build up a player base that will generate a consistent revenue long term.

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  8. #46
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    Default one more thing

    Here's another factor I should mention: when you have your own product, it also has a positive effect on your SEO - at least it seems to be that way. What I mean it actually seems to be easier to rank for the keywords you are targeting.

    I have two possible explanations:
    1. my attention is now much more focussed on doing SEO work on my sales site (vs. a network of PBN sites)
    2. the difference in the user signals

    I tend to believe that 2. is more important. With a site that is actually selling something, it is much easier to keep visitors on site for a longer period of time. Once registered, visitors keep coming back to check results etc. With Google giving more and more value to user behaviour, I think that this a major advantage.

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