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  1. #1
    FreeSpins is offline Public Member
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    Question The best country in Europe to set up company as an affiliate

    Hello All,

    Just wanted to ask you what's the best country in Europe to set up a company for affiliates?

    UK, Estonia, Bulgaria, Romania, any other ideas?

    Please take into consideration gambling climate, regulations, banking sector, taxes, and so on.

    Let's discuss.
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  2. #2
    nikolasbp is offline Public Member
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    Maybe Malta.

  3. #3
    Jambo is offline Private Member
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    I would definitely say Malta if you want in the EU. But why especially in the EU?
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    NOT the UK at the moment as it is incredibly difficult to get a business bank account opened, I know this from my own experience.

    Longer term assuming you did get that working there is quite a lot of Red tape maintaining the Company in terms of filling accounts and there are many minor annoyances like registering for the Data Protection Act, etc etc. Maybe other countries have these things to though I am not sure.

    The tax system can be good if you make it work for you (Like Facebook, etc etc do) but also... if the Tax authorities take a dislike to you, and get into you, then you are f***ed. Also... given the UK Government has about 400 BILLION in debt now thanks to Covid and our moronic response to it, tax rates in the UK are set to rise accross the board, it is not a case of "if" but a case of "when and by how much".

    If I was not English, I would not have set up here. But I am, so... thats why I did.

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  7. #5
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    Quote Originally Posted by LegalBetAndy View Post

    If I was not English, I would not have set up here. But I am, so... thats why I did.
    Is not it exactly the reason why to avoid UK? For (tax) office in any country is always the easiest way to go after people which they are already trapped.
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    Quote Originally Posted by Sherlock View Post
    Is not it exactly the reason why to avoid UK? For (tax) office in any country is always the easiest way to go after people which they are already trapped.
    You may have a good point there. But it is what it is. The statement still stands, I only did a UK company as I am English. Maybe this was foolish and I should have looked elsewhere, I am assuming (I could be wrong) that the original poster is not English so logically he DEFINITELY should look elsewhere.

  9. #7
    UTG
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    From a legal perspective, it is best to have the company in the country where you live or are willing to relocate to.

    I have heard that many affiliates and operators has had banking issues in Malta the last few years.

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    I would like to hear more. Which "legal perspective"? From legal perspective everyone is even, unless the country is really obscure.

    The only advantage to live in the country where one has company is that it "looks normal" and it is the easiest way. Other than that there are just disadvantages. For 100% online business I can imagine a reason why to have a company in country where I live.
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    Malikbhai is offline Public Member
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    Lithuania, Estonia, Cyprus, Bulgaria.

    I'd choose Cyprus.

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    Malikbhai is offline Public Member
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    Or, if you're a reasonably-sized business, go for Ireland's tech scene.

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  14. #11
    FreeSpins is offline Public Member
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    Estonia seems to have friendly tax system and no bureaucracy. Also, their local banking system seems to be friendly for gambling business. Any experience?
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    I spent some time in Estonia this summer. Beautiful country unless you are at border with Russia, where it is like 30 years backwards. Literally culturally divided small country.

    The most remarkable thing I saw there was block of most gambling websites by ISPs from all countries I visited. I was not able to access even some affiliate programs without VPN.

    So I wonder where this "friendly for gambling businesses" idea comes from. I have idea from this thread and similar threads that no one has a clue, but picks up the most distant and exotic country, because there must be the holy grail of gambling paradise.
    We are all bloodsucking ticks, hungry, devious
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  16. #13
    FreeSpins is offline Public Member
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    Quote Originally Posted by Sherlock View Post
    I spent some time in Estonia this summer. Beautiful country unless you are at border with Russia, where it is like 30 years backwards. Literally culturally divided small country.

    The most remarkable thing I saw there was block of most gambling websites by ISPs from all countries I visited. I was not able to access even some affiliate programs without VPN.

    So I wonder where this "friendly for gambling businesses" idea comes from. I have idea from this thread and similar threads that no one has a clue, but picks up the most distant and exotic country, because there must be the holy grail of gambling paradise.
    I mean to open and manage an Estonian company remotly within the EU.

    - cheaper than Malta, Gibraltar, etc.
    - less paper work and all paper suff fully digitalized
    - no problem with banking (this is what I heard from other affs)
    - lower taxation and cleaer tax system than in other EU jurisdictions
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    UTG
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    Quote Originally Posted by Sherlock View Post
    I would like to hear more. Which "legal perspective"? From legal perspective everyone is even, unless the country is really obscure.

    The only advantage to live in the country where one has company is that it "looks normal" and it is the easiest way. Other than that there are just disadvantages. For 100% online business I can imagine a reason why to have a company in country where I live.
    Sorry for the very late reply!


    What I mean with legal perspective is the international taxation. If you continue to operate your online business from your home country, you will definitely be considered to have a permanent establishment in that country. Most countries base their double tax treaties on the OECD Model Tax Convention on Income and on Capital so have a look at articles 5 and 7 + your national tax laws. Registering a company in a foreign country doesn't solve tax issues if you want to do everything by the book.

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  19. #15
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    Your home country can be also 0% foreign tax sh1thole for example and you might need a country where banks even cosider you to open a bank account.

    Or your home country can be a bureaucratic hell to set up a company.

    Or your home country can have decent dividends tax, but high corporate tax.

    Different people solve different issues. My experience with this world is: do not live in a country where you were born & do not have a company in a country where you live. Avoid US&EU. Also whole EU is now (and for now) one country.
    We are all bloodsucking ticks, hungry, devious
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    when the last and the first latch on it can be shown
    ass-blood sucked by the first from the last is his own

  20. #16
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    What about Cyprus?
    I know the country is really good for running business.
    But from your list I'd choose Estonia.

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  22. #17
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    Amongst all the EU countries, Estonia seems to be pretty good for gambling affs. No bureaucracy, e-residency (digital contact with all the authorities), no problem with banking and deferred corporate tax. Of course, one can say, there's still tax and social contributions, but it's a cost of doing the bizz.

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