Best practice for portal for multiple countries?

Hello everyone,

This community has been really helpful so far. I'm not new to AM, but I am new to GA (which is a lot more complex due to regulations etc) and trying to figure out how best to target different countries not just for SEO reasons but for usability?

So for example, if a UK visitor arrives on the website would you have a /UK/ folder from your main domain and then only show UK-friendly Casinos/Offers here? And then have the same setup with /espana/ for Spain etc.

Or is it more common to just have one top-level website with everything on with perhaps country flags next to the casino brands that support the user's country?

I've seen lots of post on here advising that there are far better opportunities in non-saturated markets/countries but just curious how best to approach this with my new site?

Thanks!

You might want to consider geotargetting the brands/offers on main pages.

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Originally Posted by baldidiot

You might want to consider geotargetting the brands/offers on main pages.

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Thanks - yes that looks like the way forward.

I'm going to be using Wordpress, so I think a plug-in to geotargeting visitors to a dedicated page (e.g. British visitors redirect to a dediacted UK Casinos page that's updated daily) is a decent solution and not overly labour intensive to keep updated.

I may also add Country Flag Icons to each Review Page too just incase a vistor on a VPN etc ends up on a different country page.