Best "White Hat" ways to get back links?

[rucanunes]

Hello,

Could you guys post here your ideas about the best "White Hat" ways to get back links?

Tks!

[Frank Benjamin]

Well, if you are looking to get backlinks to help with search engine rankings, that technically isn't white hat. Anything that is done to manipulate Google's rankings and results is technically blackhat - whether you do it manually or use software to automate it.

The only true white hat solution is to create quality website with proper on-site, write the best content you can and hope Google likes it as well as other people so they link to it. Good luck with the last part of that in this niche.

Now, if you are talking about less spammy ways of getting beneficial backlinks that have less of a chance (nothing is 100% safe) of throwing red flags to Google that you are trying to manipulate their all-powerful algorithm, there are quite a few.

The key is to get links on well trusted sites. I try to find sites with a TF (Trust Flow) and CT (Citation Flow) of 15 or higher. Also, if the site's TF is higher than its CF, that is even better. I try to stay a way from sites with CF extremely higher than TF - this could be a sign of spammy links pointing to their sites.

1. Guest Posts - You write an extremely helpful article on someone else's site without keyword stuffing it. Also, co-citation is something to consider (linking to a non-competing authority site).

2. Create a Private Blog Network (PBN) - Something I have been experimenting with recently. I have purchased 5 expired domains that had decent PA, CF and TF. It is rather hard to find expired domains in the online gambling niche that haven't been spammed in some way though. But you can't spam your own PBN. You need a mix of articles without OBL as well as practicing co-citation. I also have a few "friends" that I have allowed to post on my site to diversify the OBL on the site. This has also helped me find guest posting opportunities as well.

3. Create Videos and post on YT and other video sharing sites - Most of these will be nofollow links, but they are still links and account for something. Not to mention, if the video does well, it could drive targeted traffic to your site.

4. Web 2.0 properties - I think this tactic has been over done over the last few years and I am shying away from it. However, if you can create a quality site on one of these properties with quality content, it could help. But people need to be linking to it and spamming it will only hurt your main site.

5. Infographics - Either create an infographic or have one created for you. Then post it on image sharing sites and as well as your site. This is on par with #3 and most of the links will be nofollow. Infographics are also known as good link bait. But I have found it extremely difficult in this niche to create any content that another site will link to out of the goodness of their heart - even if it is quality and helpful.

There are many more, but if you are creating content for backlinks, make sure it is high quality on posted on quality sites. You really should focus on creating click-through content; meaning someone could actually read the content and, if interested, be compelled to click through to the article/page on your main site. It is all about user-experience. If you are providing quality content that a reader finds helpful, it should be less of a chance of being penalized. But I can't promise that. You never know what Google is thinking with their updates.

Good Luck!

[chaumi]

Good stuff from FB

Expanding on number 1 - some options...

Look at existing sites in your target area, identify areas where they are light/devoid of content. Put together a strong/well written article and approach them with the offer to supply it to them for a backlink. Your approach needs to be carefully worded without spamming. From experience most webmasters will be open to this form of approach from a fellow webmaster, if carefully presented (they will be getting many from various spam type companies offering the same for cash payments, most of which will likely be going in the bin)

Write up a number of articles around a specific subject area, offer them on a post here or elsewhere to be published with link included


Both stand or fall of course on ensuring your content is 1) around a subject area that's going to be valuable 2) Of a quality that will appeal to your target publishers (expectations of quality level will vary from person to person, but of course you need to be aiming for the best quality you can achieve).

[chaumi]

Expanding on 4...

All take (potentially a lot of) time, and as FB says they need to be good quality..

Some examples Tumblr, Squidoo (though don't think you can create gambling related lenses?), Facebook page, Google + Questionable how valuable the first two are maybe, not sure. Tumblr probably is, think Squidoo might have got devalued.


And just to note, depending on your target, you might be surprised about how few (good quality) links it can take to make a difference

[Planet Mark]

There was a nice piece at Moz on this topic recently

http://moz.com/blog/case-study-white...bling-industry

...helped me come up with a couple of ideas, finding the time to implement them is another matter!

Mark

[chaumi]

There was a nice piece at Moz on this topic recently

http://moz.com/blog/case-study-white...bling-industry

...helped me come up with a couple of ideas, finding the time to implement them is another matter!

Mark

...and it's worthwhile reading right down the comments too...reinforces some points, clarifies one or two murky on other methods, maybe adds a couple.

[louie.wilson]

If you're patient and got some time, check out Neil Patel's guide.
A must read, all white hat, even though he also provides few grey hat tips.
But def a link building bible: http://www.quicksprout.com/the-advan...link-building/

[CyberPunter]

Hello, I'm new to this website there's some great advice on this thread. I'm also going to look into Neil Patel's guide. Thanks every one

[Frank Benjamin]

If you're patient and got some time, check out Neil Patel's guide.
A must read, all white hat, even though he also provides few grey hat tips.
But def a link building bible: http://www.quicksprout.com/the-advan...link-building/

Excellent Guide! I used it myself months ago. It get rather technical, but everything is spelled out for you.

Expanding on 4...

All take (potentially a lot of) time, and as FB says they need to be good quality..

Some examples Tumblr, Squidoo (though don't think you can create gambling related lenses?), Facebook page, Google + Questionable how valuable the first two are maybe, not sure. Tumblr probably is, think Squidoo might have got devalued.


And just to note, depending on your target, you might be surprised about how few (good quality) links it can take to make a difference

You can't do gambling on Squidoo. I consider FB, G+, etc as something different as they are social media sites. That falls into social media marketing, which is a white hat as it gets and, if done right, can get you targeted traffic. There is some talk about social signals now, so it is definitely something to work on.

I don't know if Google devalued any of them per se. I mean, it is plausible to create a wordpress.com or blogger blog into a real authority blog. I could take time, but it is a possible scenario that someone without their own sites creates a valuable property on a free site like these.

That being said, it think it is kind of hard for backlinks in the sense that if you are putting that much time and energy in your free Web 2.0 properties, you main site is most likely lacking - or it is costing you a boat load of money for that content. But it is conceivable.

As for Tumblr, I am working on a new strategy with it. I always simply treated it as a blog-type site, when it is actually a hybrid of Facebook/Twitter and Wordpress. There is a social side of Tumblr that most people using it for SEO don't either understand of have time to do. Once I understand it, it could be something to have a VA work on if it is cost effective.

Another seo blog you can reference is www.profitableselfseo.com.

[diggdirectory]

forum posting and joining social media sites is best way to creating backlinks

[thebookiesoffers]

forum posting and joining social media sites is best way to creating backlinks

what a load of rubbish that is. 5 posts to go and you can drop a link to your directory. Whooop Whooop

[Frank Benjamin]

forum posting and joining social media sites is best way to creating backlinks

Forum posts were good backlinks in 2005, and social media links are typically nofollow.

Surprised you didn't say directories since you are obviously trying to get to a level to spam, I mean promote yours.

Back to forum and social media. They can be good promotion tools if done right, but they are not "the best way to creating backlinks."


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