Remember when the NFL was vehemently against sports betting?

Oh, how times have changed. So much so that the NFL this week announced that it has enlisted Costa Rica-based Betcris as its first official betting partner in Latin America, covering Mexico, Central America and South America.

From SportsProMedia.com

Under the terms of the deal, Betcris will have rights to use official trademarks to promote its NFL sports betting offering and will also gain brand exposure on the league’s digital properties.

Furthermore, Betcris also becomes the presenting partner of the NFL’s free-to-play Pick’Em game and the signature partner of the 2021 NFL International Series game held in Mexico.

Betcris will also license the NFL’s sports betting data feed, while offering its customers access to territorially exclusive experiential rewards.

Christopher Halpin, the NFL’s chief strategy and growth officer, said: “As our fan base continues to grow across Latin America, it was important that we partner with a trusted industry leader in the territory.

“Betcris’ capabilities throughout this important region, and its management team’s experience and commitment to the highest standards, made it clear they were the right partner for the NFL.”
Read more here: https://www.sportspromedia.com/news/...onsorship-deal