Following Betfred's decision to pull out of mobile sports betting in several states, the company's U.S. CEO hinted at more potential cutbacks in an interview with EGR.

After 31 August, Betfred's mobile betting app will be live in only four states, although they'll continue to operate retail sportsbooks in three others. When questioned about the company's future in the U.S., the CEO expressed confidence in building a sustainable business but emphasized the need for profitability to justify continued investment in the American market.

From the interview:

Betfred USA CEO Kresimir Spajcic said, “I truly believe that my team and I can create a sustainable business. The question is: Can you make a business profitable enough to make sense to continue operating in the U.S. versus putting this effort and investment elsewhere that might yield a bigger return?”

Spajcic added that while Betfred has some “groundbreaking projects” in store, it is also seeking to “renegotiate some of the old agreements” in other states in hopes of “seeing if we can find a sustainable and profitable path.”

He said he felt like he would have a clearer notion of Betfred’s path forward in the U.S. “by the end of the year,” conceding that a complete domestic exit was “on the table as well if we don’t have enough value that we can create within the U.S.”
Read more here: https://www.egr.global/northamerica/...-on-the-table/