Better Collective's Q3 report 2021

[datstheguy]

Better Collective's Q3 report 2021 (July 1 - September 30, 2021) published on November 17, 2021

• Official site: https://bettercollective.com/investors/
• 2021 Q3 Report: https://bettercollective.com/wp-cont...pport_2021.pdf

And an analysis from iGB Affiliate at https://www.igbaffiliate.com/better-...evenue-growth/.

[datstheguy]

Any idea why in the report, at page 29, the %-split in table (3) is fluctuating so much between Revenue Share and CPA over the quarters and years?

[optival]

Any idea why in the report, at page 29, the %-split in table (3) is fluctuating so much between Revenue Share and CPA over the quarters and years?

US and paid media are both mostly CPA and have facilitated the "growth".

Specifically the Atemi purchase is basically the paid media and was only enterd into reports starting with Q4 2020,

And if you look at slides 9-10 you can see it spelled out.

Every quarter since they have claimed that the paid media margin is low since they are shifting to a more revenue share based model but that seems more and more like a smoke screen.

Paid media is not easy.