Originally Posted by
FBT
I have spend enough on Facebook ads to see that there is little to no interaction despite provide free football betting tips which are quite profitable.
There are huge numbers of fake accounts who manipulate results or just basically lie. The confidence of my target market is at a very low point for my service as a result.
The people who do subscribe to my free tips and can see they are the real deal won't share them on social media. They don't seem to be willing to share by word of mouth either.
The tipsters that do seem to make a good profit are the ones who give away a lot of free money so realistically the target market has to be people who want to try to win a free $5 for interacting with a website even if the tips are poor and loss making.
When starting out I was of the belief that by giving good quality tips with a proven track record would be the way to go. Its clearly not. People that go to tipster websites are generally not aware of how to identify good tipsters are are easily swayed by the other bells and whistles a good marketer would use to 'massage their results' which is very disappointing.
The cost of acquisition would be quite high to get a customer who will be with you for a while if you provide a good service.
The cost of acquisition would be next to nothing if you dazzle them with X to Y challenges and they lose quickly and won't come back to your service but you can get huge followings but from people who bet a little bit and don't want to change their bookmaker and don't understand about value and think an 8% yield is crap. They want a bet that will win 100% of the time.
So it depends what type of person you are going after and what service you offer.