Hey all,

Just wanted to have a little say about the big racing week this week. Today was Day 1 of the Cheltenham Festival, one of the biggest annual racing festivals in the UK and a massive week for UK bookies. All of the bookies and most of the big affiliates spend weeks or months in preparation (and some scramble last-second!).

Ladbrokes has prepared special coverage of the festival and has been keeping the special player promotions under tight wraps, and for good reason. We were excited to release the Ladbrokes Cheltenham promotion today because it really knocks the pants off of any other promo out there (I couldn't think of a good racing pun to put there... anyone?).

To give you perspective, the standard Ladbrokes free bet is 10. This week, for Cheltenham, it is a massive 200! And not only that, but it's not the usual 100% match, but 200%! Which means, if a player deposits 10, they get a 20 free bet. If they deposit 100, they get a 200 free bet. That is pretty sexy.

Affiliates promoting Ladbrokes for Cheltenham not only benefit from the most attractive player promotion out there, but also the massive exposure and visibility that Ladbrokes has on the Cheltenham website and at the event itself. Ladbrokes also sponsors Thursday's <link rel="File-List" href="file:///C:%5CDOCUME%7E1%5Cwes%5CLOCALS%7E1%5CTemp%5Cmsohtm l1%5C01%5Cclip_filelist.xml"><!--[if gte mso 9]><xml> <w:WordDocument> <w:View>Normal</w:View> <w:Zoom>0</w:Zoom> <w:Compatibility> <w:BreakWrappedTables/> <w:SnapToGridInCell/> <w:WrapTextWithPunct/> <w:UseAsianBreakRules/> </w:Compatibility> <w:BrowserLevel>MicrosoftInternetExplorer4</w:BrowserLevel> </w:WordDocument> </xml><![endif]--><style> <!-- /* Font Definitions */ @font-face {font-family:Calibri; panose-1:2 15 5 2 2 2 4 3 2 4; mso-font-charset:0; mso-generic-font-family:swiss; mso-font-pitch:variable; mso-font-signature:-1610611985 1073750139 0 0 159 0;} @font-face {font-family:Verdana; panose-1:2 11 6 4 3 5 4 4 2 4; mso-font-charset:0; mso-generic-font-family:swiss; mso-font-pitch:variable; mso-font-signature:536871559 0 0 0 415 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin-top:0in; margin-right:0in; margin-bottom:10.0pt; margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:Calibri; mso-fareast-font-family:"Times New Roman"; mso-bidi-font-family:"Times New Roman";} @page Section1 {size:8.5in 11.0in; margin:1.0in 1.25in 1.0in 1.25in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;} div.Section1 {page:Section1;} --> </style><!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman";} </style> <![endif]-->Ladbrokes World Hurdle which features 24 runners and a 90,000 purse.

I would love to check out Cheltenham in person one day, must be a cool atmosphere!

Also, coming up on April is THE UK racing event of the year, The Grand National.

If you had any questions about the Ladbrokes specials give me a shout.