TopGambling

The online casino industry is extremely competitive. More people are trying out the industry and changing how they consume entertainment. This presents a challenge for online casinos. But it also presents an opportunity. Most sites offer a welcome bonus as par for the course, but how effective are these bonuses at attracting customers?

A welcome bonus is to be expected for an online casino site. It offers customers a chance to try the site – from experimenting with its range of titles to discovering how easy the site is to use – before fully committing as much capital. The [URL="https://www.777casino.co.uk/casino-bonuses/"][U]latest casino bonuses[/U][/URL] span from no-deposit free spins on slot games to specific spins on certain games, and even a certain percentage of bets up to a certain amount spent. The sheer volume of casino bonuses show that they are effective in the industry, but how can players navigate them?


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Sites don’t just offer a welcome bonus to attract customers. Many offer rolling deals. These could include similar bonuses for specific titles. Others capitalize on the lower audience share that can be found in the week by offering mid-week bonuses. The welcome bonus is the initial experience of the site, but many implement a similar strategy to keep customers engaged throughout their time on the site. The welcome bonus is effective, but a holistic attitude to offers once the customer is no longer a new player can better retain these customers.

Some sites offer benefits alongside the welcome bonus. Loyalty schemes are growing in popularity and offer points for every action a player does on the site. This includes signing up, playing titles, and even referring friends. If the welcome bonus represents ‘money back’ in the short-term, loyalty schemes do so for the longer term. However, not everyone is wooed by the promise of benefits later, especially if they feel they might not commit to playing enough to make the loyalty schemes work. Points need [URL="https://www.forbes.com/sites/forbesagencycouncil/2019/05/06/seven-tips-for-successful-customer-loyalty-programs-in-2019/?sh=745f16222f82"][U]to be redeemable[/U][/URL] in a simple way for the schemes to be effective.

For those who understand the industry and have played a few sites before, welcome bonuses should not just be amazing sounding offers. 300% up to £2500, for example, means that players will be matched three times their deposit. The £2500 implies that other users have reached that limit, suggesting that it is popular. These bonuses should also be realistic ones. For instance, 10 free spins on a certain slot game is more likely to attract seasoned players as they know these benefits can be redeemed sooner.

Those new to the online casino industry may be dazzled by the vast amount of options presented to them. To the untrained eye, it can be hard to decipher which sites are committed to furthering their fields, showcasing the best games, and reflecting the latest consumer tech trends. The welcome bonuses offered by online casino sites [URL="https://www.gpwa.org/forum/blogs/topgambling/online-casino/"][U]help new customers[/U][/URL] make this first decision. For those more well-versed on the industry, the welcome bonus helps them consolidate what they know about each site alongside what the site may offer as a concession. Ultimately, bonuses are effective in attracting customers.