Is the Gambling Industry ready to attract Millennials? - Shaping the future of Online

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by , 25 June 2020 at 2:29 am (437 Views)
The beginning of online gambling

The first attempts in online gambling date from 1996, but it was not until 2000 that the industry became more regulated and accessible to gamblers. The industry started winning popularity quickly, as most ordinary citizens were able to get internet at home at a low cost in most developed European countries. And these days, we are not surprised to browse the Internet and find great betting sitesthat offer and rate a selection of top online casinos and bookmakers. A great example is, an online betting site that collects the best online casinos in many different countries, such as Canada, Australia, New Zealand, The Netherlands, and much more.

However, the gambling industry may encounter demand problems if they do not find a solution to attract the new generations in the long term, the so-called millennials and z-generation, who have shown a great interest in viral computer and PlayStation games.

What people are gambling on nowadays?

According to the Gambling Commission’s latest participation report on gambling, these are some of the data compiled in the United Kingdom in 2019.

In general, the UK has high gambling participation that grows progressively since 2015. Data shows that those age groups between 45-54 or 35-44 are most likely to gamble, with 53% and 50% of participation, respectively. On the other hand, the new generations presented lower participation levels.

However, there is still some hope for online operators and bookmakers, as this data only shows the general percentage in online gambling, including the National Lottery.

If we focused on more specific participation percentages, excluding lotteries and scratchcards, online operators have a brighter future. Even though the overall participation rate drops from 47% to 32%, data shows the millennials and z-generation are more likely to gamble than older other groups.

This means that the young population is actively betting and showing interest in gambling online, at least for now.

Approaching the next generations

- Trendy games available at online casinos

Online casinos and bookmakers cannot expect that new generations will show a sudden interest for them that will continue growing progressively and giving operators great profit.

On the other hand, there is enough proof that this generation’s behaviour is totally influenced by passing trends. That is the case with popular games such as Call of Duty, Minecraft, and Fortnite, amongst others. Games that always enjoy a great virality before being forgotten.

In this context, online operators could see this as a great opportunity rather than as a competitor. Imagine if online casinos include trendy games acclaimed by the youngest. It would not be an overnight change, but game providers could find a way to reward players who obtained a good result. As a result, young players would find an exciting opportunity, as these games are based on skills and not on chance and pure luck.

- Virtual Reality Games

In a few words, Virtual Reality (VR) is a recent technology that provides a completely immersive experience between the player and a real or imaginary world or environment. This technology could be implemented in online casinos and trendy games by taking the whole game experience to the next level.

Amongst its many applications, VR could take players to “real casinos” from home and allow them to have real online conversations with other players. And this would be just the beginning. Imagine being transported to the real Fornite “world” and playing with or against your friends or other players from any part of the globe.

Without any doubt, an experience that has never been seen at online games, let alone with the opportunity to bet and add some spice and excitement to it.

Shaping the future

Later or sooner the future of online gambling will come. The way players enjoy betting online will change, and so will do the behaviour and demands of players.

In any case, any online operator who wants to attract the new generation’s attention and make a great profit must anticipate his customers and give them something unique, or some other online casino or business will do before.