Microgaming Bets Big on the Allure of WowPots

Rate this Entry
by , 14 April 2021 at 10:50 pm (84 Views)
Name:  Peppa Picture1.png
Views: 89
Size:  230.7 KB

Most followers of the iGaming industry are acutely aware that the online casino and affiliate sectors are incredibly competitive. But it is perhaps sometimes overlooked the competition at the software developer level. Developers are the backbone of the industry, creating the games and tech solutions that make iGaming possible. But if nobody plays the games you make, then casinos are less likely to host your games.

Microgaming doesn’t have that problem, of course. The software developer is widely recognised as having created the first-ever online casino game in the mid-90s. And since then, Microgaming has gone on to produce 100s of titles. Some of these games – Mega Moolah, Jurassic Park, Game of Thrones, Thunderstruck II – are considered among the most popular online slots ever created. Many of the world’s major online casinos stock Microgaming games and count the company as the most important developer for the site, and it’s been that way for around 25 years now.

However, as we mentioned, the game development level is competitive. And, we might argue that some of the traditional big players – Microgaming, Playtech, IGT, NetEnt – have had their dominance threatened by a raft of up-and-coming developers like Big Time Gaming (BTG), Blueprint and No Limit City.

Megaways games have caught players’ imaginations

For example, BTG created the Megaways technology, which has led to dozens of Megaways games being counted as the most popular slots games in UK casinos online. Developers like Playtech have reacted to the massive popularity of Megaways, which provides 1000s of winning combinations for each spin, by developing its similar WaysPlus system. NetEnt’s solution has been to simply join the competition by creating its own Megaways games under a licence from BTG.

But as for Microgaming, one solution to reinvigorate its offering is to go with a tried and tested method of attracting players’ attention – the biggest jackpots. Microgaming, of course, operates Mega Moolah, which has regularly paid the world’s largest progressive jackpots, a fact recognised with Guinness World Records. But Microgaming has tried to catch lightning in a bottle again with WowPots.

WowPots is a jackpot network that works across several games. You can see several of the main titles at Mansion Casino, including Sherlock and Moriarty, Sisters of Oz and Book of Atem. Microgaming has decided to give the WowPot games a seed of €2 million (the equivalent in Sterling and Dollars), and the current top prize is over £14 million. It’s very possible that WowPot breaks MegaMoolah’s record of highest ever jackpot payout online.

Top jackpot has not yet been won

For those not aware, a progressive jackpot is separate from the main game. In this case, a jackpot network runs parallel to several games under the WowPot network. Each spin takes a small percentage from each bet, feeding into the pot. As far as we can see, WowPot’s main jackpot has not been won since launching in late 2020, so it has been slowly growing to reach £14 million from its seed. Once the jackpot is triggered – which will happen randomly – the prize will be reset to the seed level again.

Microgaming seems to be tapping into a desire from players for volatile games, as most of the WowPot titles are considered high variance. But the main draw here has to be the huge jackpot, which would feel like something akin to winning the lottery. Will it pay off for Microgaming in the increasingly busy market for online slots developers? The early signs seem good for the powerhouse software developer.