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26 March 2012, 5:30 pm
#1
Brand Leveraging: The Grand National and You
The Grand National is one of England’s most prominent sporting events. As a Category A event in the Ofcom Code on Sports and Other Listed & Designated Events, broadcasts of the steeplechase will be available to any interested viewers via free-to-air channels. Even more importantly, the Grand National is a cultural institution with an immense [...]
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