Did anyone else get the email about Broadway Gaming acquiring To Play Affiliates?
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It is with great excitement that we announce the acquisition of the Lucky247 brand and website by the Broadway Gaming group. This acquisition will come into effect at 12pm GMT on Tuesday, May 16th.
As many of you may already be aware, Broadway Gaming is the well-established and highly respected operator of Casino of Dreams, in addition to several popular bingo brands such as Butlers Bingo, Dotty Bingo and Bingo Diamond. The synergies this business acquisition will create between the two operations is extremely exciting, as we believe it will create significant opportunities for all involved, especially our valued affiliate partners.
How will this impact you?
- Treseo Limited will be liable for all commissions generated up to 12pm GMT on Tuesday, May 16th.
- Broadway Gaming will be liable for all commissions generated after this.
- You will need to login to the To Play Affiliates website (as you usually do) and accept the revised Terms and Conditions.
- Your current commercial deal WILL NOT change unless communicated with you.
- Revenue Share WILL continue to accumulate as per normal.
- There will be no need for you to update any of your tracking links. The affiliate program will operate as it always does.
Furthermore, if you require more information on Broadway Gaming, please feel free to visit their website at http://www.broadwaygaming.com.
Additionally, we encourage you to register to promote Casino of Dreams at https://www.casinoofdreams.com/affiliates. We will communicate your current commercials with the Broadway Gaming Affiliate Team and ensure that they know what offers and creative work for you at Lucky247.
Whilst we understand that the 2 affiliate programs running separately is not ideal, we intend to migrate all brands onto a single platform in the near future. It goes without saying that you will be kept up to speed with developments in this regard.
Should you require any further information, please feel free to contact me if you have any questions. Our intention is not only to ensure continuity, but to also significantly increase our investment in the Lucky247 brand and considerably ramp up its growth.
Kind regards,
Lawrence Wilson
Affiliate Program Manager