Oddschecker Global Media, which is popular in the U.K., offers odds comparisons, tips, promos and data for gamblers. Bruin is planning to expand its offerings—possibly through partnerships with teams and leagues—and help fund its expansion in the U.S.
Oddschecker “is a dynamic company with tremendous potential,” Pyne said in a statement. “The team has deep, fact-based intelligence and experience with the mindset and needs of bettors at every level. They’ve turned that into a very diversified, service-oriented business that uplifts its partners and its own interests.”
This is the 23rd principal or add-on investment for Bruin, which Pyne started in 2015. The group’s targets have increasingly come in technology; Bruin has spent roughly $500 million in the space, including recent acquisitions of ad tech firm TGI Sport (a $100 million deal) and data analytics company Two Circles.