A.C. Milan to cut ties with bwin
bwin has a strong presence in the European soccer (football) market as they have sponsorships with some of the top clubs in the world, including Real Madrid and A.C. Milan. Well, in the case of the latter, that sponsorship won't be lasting for much longer.
According to Gaming Intelligence, A.C. Milan will be ending its sponsorship with bwin at the end of the year after reaching a four-year agreement with Dubai’s Emirates airline in a deal worth at least €60 million.
From Gaming Intelligence:
Quote:
bwin has been the main sponsor of AC Milan, one of the most famous football clubs in world football, since signing a lucrative four-year deal in 2006 which allowed the company to advertise around the club’s San Siro stadium, as well as on the team’s shirts.
The loss of its landmark sponsorship of AC Milan will be a blow to bwin’s presence in the emerging Italian online gaming market, which will be boosted this year by the introduction of online casino as well as bingo following strong growth in online poker last year.
