Can people please tell me a range of standard rates for banner ads?

Hi All,

I've recently been approached by a couple advertisers who were interested in advertising on my site with banners.

Just to get a feel for "standard ad rates", could someone perhaps please post a range of what they've charged monthly for banner ads of different sizes? I imagine the bigger the ad, the higher the price, right?

Some standard sizes: 125x125, 250x250, 120x600, 728x90, 468x60....

Also, if there's already a thread with a similar question posted somewhere on the forum, I'd be grateful if an admin could direct me there.

Many thanks!

Robbie

This really depends on what sort of traffic you have?

The price isnt necessarily dependant on the size of the banner, but on the location. The pages where you have most traffic will be the most expensive.

As Gemma says, it also depends on how much and what sort of traffic you have. Banner ads are traditionally sold on a CPM basis (which stands for Cost Per Thousand - the "M" is for Mille, which is French for 1000 - why? No idea - those kerayzee French!).

To make this kind of thing you need to have TONNES of traffic and the market has pretty much collapsed down a point where the rates are around £2-5 per thousand impressions.

And with operators cracking down on CPA's you'd be better working off a revshare to be honest.

Thanks guys - well, I must say I sort of expected an "it depends" kind of answer, but that's why I asked for a range...maybe I needed to sharpen the question a bit though

This isn't exactly an affiliate type of deal... from what I understand from their emails, they want to pay me on a per month/quarter basis, as opposed to per impression. They haven't exactly told me the product/company name (I can only assume it's gambling.poker related though), but it appears to be a straightforward advertising request....sort of like a billboard on a highway...doesn't matter how many people drive by, but you're paying per month for the ad space, etc.

Obviously the better the location of the billboard, the more you'd pay....so yeah, I understand what you mean when you say "location"

Let's say we're talking about my homepage, which naturally is the strongest of my pages...

Any ideas?

What terms are you targeting? for example a site on first page in Google can demand huge amounts for advertise deals. If you site does not rank well for money terms you may get very little. At least that is what i think :-)

I still don't think you've narrowed it down enough, we'd need to see your site, understand the traffic levels and sources before being able to give you an accurate price range. Using the billboard example again, we don't know whether it is on a busy highway or in the outback, this makes a huge amount of difference to pricing. :)

Yeah Dave is right. Need this basic information for sure. I have scene some affiliates charge anywhere from $50/month to over $50K a month.

Just wanna start off by saying thanks so much to you all - y'all are really really helpful, and it's much appreciated. Didn't think my post would get this much interest so quickly!

Anyhow, I don't know if it's traditionally done that people "give away" how much traffic they do or don't have. To be quite honest, I'm not sure I want to reveal this...though I've been writing for the site/blog for nearly 2 years, I'm still relatively new in the industry as far as monetizing the site. That's why I joined this forum - to sort of try and learn from people who've "been there". Clearly I'm not getting a gigantic amount of traffic (otherwise you'd figure I wouldn't have to ask the question) :-)

How about ranges from my side - my site's main feature is a poker blog and we rank top 20 in Google for 2 good poker related terms (phrases).

What would banner ad price ranges be for the homepage if traffic were:
between 0-1,000 hits per month?
between 1,000-5,000 hits per month?
between 5,000-10,000 hits per month?

Thanks in advance for understanding that it's difficult for me to reveal TOO much...bottom line, this site's sort of my baby...I don't have dozens (or even multiple) sites like a lot of webmasters out there...I'm just passionate about poker, felt I wanted to blog about it, and now see that there are ways to (hopefully) make a little money on the side...the content I produce is totally unique and original and though I'm definitely the furthest thing from an SEO professional, I've learned a lot through reading affiliate industry publications and don't do (or even know!) any sort of "tricks" to rank higher...just publish and write stuff that I think would be interesting to my readers...

Hey mate... ranking in the top 20 does not mean to much really. If you said you ranked in the top 3 and we knew the phrases it would be easier to judge for sure but being in the top 20 means hardly anything.

Where almost all the money is, 1,2,3 - with it really trickling off as you get down the page.

In situations like this I would say with the limited information if I was purchasing banners (which i wouldn't since banners hardly do much these days) and based on what your saying maybe $50 a month at most and that is being generous.

From when i used to work mainly from banners 1000 hits means maybe 50-100 clicks and with those clicks maybe lucky to get a single sign up

I agree with GFPC. Banners alone don't do much, but if you added a paragraph of text or even do a blog post for the casino in question, then you could possibly charge a bit more, but again this is dependant on your traffic and positions in the SERPS for specific keywords.

Are the advertisers your competitor in the same niche?

You might end up cannibalizing your own traffic.

Other way of looking at it is how much would you honestly pay for a banner there, knowing what traffic/clicks/returns it is likely to get.

Sure you can try and sell it for more but that advertiser wont be coming back again and you would probably be bettter off securing some long term business rather than sell for too much, find someone else to sell for too much and so on.

Average CPM rates across many industries is $5-$10 CPM - source : http://www.labnol.org/internet/average-cpm-rates/11315/ - of course it can be above and below those amounts.

Keep in mind that whatever traffic numbers you tell the advertiser will need to be honest - because their banner will likely be served from their own server so they will immediately see your real traffic. If you say you get 5,000 visitors per month and their banner is only getting pulled 50 times a day then they're going to see that reality doesn't match what you originally said. Also a large percentage of your traffic may be bots and spiders, so if the advertiser is smart they won't include those numbers in the monthly figures (since no human actually saw the banner) so 1000/month hits might only be 100/month human visitors. Personally I use javascript tracking plus regular server tracking, the javascript is only accessed by browsers and not by most spiders and bots, so you get much more accurate human visitor numbers.

Also I find that a lot of people contact me about placing banners, but really they just want to set up a regular affiliate deal, it's just a way of getting a foot in the door, so don't spend too much time on it ;)

Also I agree with Richard above, how much would you honestly want to pay for that ad spot? In many cases you're probably better off just putting your own affiliate ad in that spot...

Also make sure you are not dealing with scammers like: xxbacklinkmedia.net and xxlinkingexpert.com

Read more about the Backlinkmedia.net scam here!

pjotter,

I have edited your post above, any time you want to mention a company or site you feel is less than worhty of a positive recommendation, be sure NOT to give them a backlink.

Rick
Universal4