Casino/Lottery guys, how much do players spend in average?

[Affiliate Empire]

I guess Casino players are spending more than lottery players, but to compare the different industry do you have some figures?

[JackTenSuited]

Been thinking of pushing lottery myself, seems to be a big lack of creatives available form the major UK bookmakers though

[Affiliate Empire]

Hi Deanimus
You mean in the Casino industry you think there is a big lack of creative so you would like to turn to the lottery?

[JackTenSuited]

Hi Deanimus
You mean in the Casino industry you think there is a big lack of creative so you would like to turn to the lottery?

Sorry, meant theres a lack of creatives from the bookmakers to push their lotto products, i.e. betfred and paddy power both have lotto options but no banners etc that can be used to push them.

[Anthony-Coral]

At Coral we have a range of banner sizes pushing our 10% Weekly Lotto cashback offer: http://www.coral.co.uk/lotto/offers/earn-as-you-play. If you are a Coral Connect affiliate you can find them by logging in and navigating to:

Marketing Tools> Promotional Materials> Coral Interactive - Lotto> Lotto 10% Weekly cashback

Coral now has the largest range of Lotto products of any UK bookmaker with draws taking place from all over the world ensuring that whatever the time zone there is some lotto action on sometime soon.

In terms of wagering we see Lotto turnover continuing to grow month on month. If anything, the difficulty has been convincing many of our affiliates to promote Lotto "My website is all about Sports" is something we hear very often... "My players aren't interested in Lotto"

The numbers suggest otherwise.

Another benefit to placing bets on the UK and Euromillions lotto draws with a bookmaker is that we take bets right up until just before the draw takes place. In the UK the Lotto terminals shut down about an hour before the draw happens meaning that people who forget would miss out on the chance to take part.

We will often adjust our onsite content to promote the Lotto product as soon as the UK terminals have shut down to see if we can pick up business from people in that hour who may have forgotten to go out and get their tickets.

Its something that I've recommended affiliates try as a promotional device, hope this helps

[theGman]

In addition the current big players in the Lotto market make it very difficult to promote themselves with less than standard industry reveneu share offers. Some of them offer 10% .