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    universal4 is online now Forum Administrator
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    Default Casino Operators need stronger spam rules in place

    Very few operators/affiliate programs have strong rules in place, beyond the "don't spam or we will kick you" rule.

    Wanna know the main reason any online casino gets spam complaints?

    Affiliates send emails to rented/purchased lists and the email will use a from "support" or "casino support" or even a brand name. They might be sending or funneling mail through stolen or compromised servers (especially of the mailings are purchased through a third party using black hat providers)

    My guess is it could be as high as 99% of the recipients that do take the time to open the email, will see some artwork and text offering the latest greatest bonus etc, and immediately assume the mailing originated from the casino. Why wouldn't they? The from said casino support or "brand x casino"

    It doesn't matter if the recipient already has a casino account or not, all that matters is they might possibly now be upset they got the spam, and they might mark it as spam, or might try replying (a futile choice) or they might now send an email of complaint to the casino or support staff.

    In my opinion this does more harm to tarnish any specific brand and the online casino industry as a whole than many other things do from the marketing side of things.

    Why don't more operators actually have better guidelines in place to reduce this.

    I recall having this discussion with Martin a number of years ago, and I think at that time we agreed very few operators had rules in place that limit the ability of affiliates to use such practices that in some opinions could be viewed as deceptive.

    More and more in today's climate we see affiliate programs becoming more strict about what they allow on social media promotions, if at all, as well as limiting what text or images may or may not surround links to the operator, isn't it time to see stronger rulings on the practices that may be used by email marketers?

    Stop fraudulently pretending to be the operator when sending the spam. You are not casino support, and trying to give the recipient that false idea you are, is just too strong of a lie in my opinion, and does in fact make it more difficult for those who run honest newsletters, or even the operators that follow up with a bonus offer or other promotion to those recipients honorable affiliates may have signed up previously who have not deposited yet or maybe haven't in recent times.

    I would like to hear ideas and thoughts from both affiliates and operators on this, as it could lead to more practical ways to diminish the way some marketers tarnish the image.

    Rick
    Universal4

    Side Note: Yes we all know that failure to remove a recipient from a list when a request for unsubscribes comes in is bad or constant multiple mailings, but I was hoping the more specific topic could be discussed of guidelines of approach.

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