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  1. #1
    Strutt is offline Public Member
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    Default CasiPlay - Corona Virus Marketing Campaign - Disgusting

    Hey,

    I hope everyone is keeping as calm and healthy as can be, in this unsettling climate.

    So Casiplay yesterday sent out an email campaign with the following Subject Line:
    "Carona Virus Safe Casino"

    Here is a copy of the email you can see yourself:
    https://ibb.co/jMjhtk1

    Properly disgusting in my opinion - and brings the entire industry down (especially if it gets into the consumer press).
    Thankfully they are introducing new laws in the UK soon, to make such actions illegal.

    Hopefully some of the regulatory bodies will take a look at this one, and do something about it.

    Regards
    Chris

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  3. #2
    Edward Slots is offline Brand New Member
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    Very bad! Disgusting

  4. #3
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    Complete idiots. No other words I can say.

    People are dying from this disease and they are doing idiotic jokes!!!
    Seven times fall, eight times stand.

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  6. #4
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    The situation is serious and this is exactly why jokes exist. It was always like that. If people lose this ability, then it is dead serious.

    It reminds me the trip of Zizek to US during Yugoslavian war, where he was making some silly jokes of dead people in the war and they asked him how he can do that, when he has to cry for his country. If I recall, he replied: "ok, you will make the jokes and I can cry then".
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  7. #5
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    I am more surprised that that email hits your inbox and not your spambox. It is really touching to see that affiliates care about the safety and health of their (potential) players. And let's be honest, there are no corona cases known where people have been infected via an internet casino. So yes, CasiPlay is a 'Carona Safe Casino' and yes it is better to play at an online casino than a brick and mortar casino.

  8. #6
    Strutt is offline Public Member
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    Petjah - do you work for Casiplay?

  9. #7
    petjah is offline Private Member
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    No. Do you realize that that typical spam email you got hasn't been sent by casiplay but by an affiliate and that (again) it is a miracle that it hasn't been put automatically in the spam folder? If i got an euro for every time i got such mail, i would be a millionaire.

  10. #8
    Strutt is offline Public Member
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    1. This spam email did go into my spam folder. I sent the screenshot from a different folder after I move it from spam.
    2. The email was sent to an email address, already self-excluded by Gamstop (a 'spam trap' email address set up by myself). Hence its spam. In fact its worse than spam, because they have intentionally spammed people who have opted to remove themselves from gambling marketing communications. This makes the UK Gaming Commission look like mugs.
    3. The UK Gambling Commission fines operators who do this
    4. The UK Gambling Commission fines operators - whose affiliates who do this on operators behalf
    5. It doesn't matter if an affiliate sent that email without Casiplay's consent. Casiplay are still liable.
    6. It's considered illegal and immoral to promote marketing campaigns, off the back of a global pandemic. Most countries are going to make it illegal, and an imprisonable offense to do this soon.
    7. Governments around the world are going to make it illegal to try and profit from this virus - so dickheads like this - are going to get made examples of and put in prison. Rightly so.
    8. If it gets into the papers/radio stations/TV channels - that the casino business is trying to make money off the back of the coronavirus...its going to cost us all money. If it hits the local paper in your local market that "casino X tried to make money from coronavirus" - these stupid punks could cost any of us money.

    These folks will be made an example of.
    I hope they lose their gaming licenses.
    Many people are already working to make this happen.

    Keep well people

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  12. #9
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    Lol. So if i buy an email database of (ex)players (i get these offered a lot) and i spam them with one of the casinos you have in your signature with a email that doesn't get in the inbox and probably won't be read, convert and it contains the word 'corona' (or sorry, it said Carona). You will lose your license? Hahaha, thanks for giving me a good laugh. But seriously, what is your real agenda here?

    If the UKGC is really like that, than if i was an UK operator i would spam all my excluded gamblers with ads from my competitors. Easy way to get rid of them

  13. #10
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    @luckymedia I think you are blowing this matter out of proportion and blaming the wrong person here.
    Your email address could have been purchased from wherever or acquired by God knows what mean.
    As far as I am concerned, this email was sent to you from an affiliate ( a bad one for sure and not responsible) but it can't be proven beyond reasonable doubt that casiplay consent to such behaviors.

    Anyone can register to their program or any program for that matter and start using their materials in the wrong way, even to hurt them on purpose doing such marketing. Can't say that this is the case. Just speculating here.

    Nevertheless, I think the best action here is to contact Casiplay and forward them this email. By checking the tracking link, they should be able to identify the affiliate running such campaigns and then we can judge them on the actions they will take against that affiliate.
    Shall they warn him, cancel his account or whatever, let them decide on that.

    We cannot blame them and try to have their licenses cancelled while its not proven that they are doing so or agreeing to such practice.

    Let us not be to quick to point figure and come to conclusion so easily on such cases.
    I don't agree with this type of marketing communication to profit of this serious matter, but I also don't agree to blame the casino without sufficient proof.
    Innocent until proven guilty. Not the other way around.
    Just my 2 cents.

  14. #11
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    They're not alone in their shady coronavirus marking tactics, I've noticed another forum member ChrisB with a pretty dodgy top banner on one of his lottery sites xxxsuperenalotto.net, I hope that the site connected to it (jackpot.com) faces repercussions.

  15. #12
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    I've been getting non stop SMS text messages from xxxslotwolfmedia.com?

    I've never heard of them till now and never signed up at any of their properties. Dodgy tactics.

    https://xxxslotwolfaffiliates.com/

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  17. #13
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    Quote Originally Posted by luckymedia View Post
    5. It doesn't matter if an affiliate sent that email without Casiplay's consent. Casiplay are still liable.
    While I agree this makes the casino look bad, if in fact it was an affiliate spamming, the affiliate is the one that should be ridiculed and action taken against if in fact it is warranted.

    If the affiliate is spamming, with or without using terms to take advantage of the virus problems the world is experiencing, there should be action against them for the act of spamming.

    The fact they are also using such tactics just makes it worse in many affiliate's opinions.

    Rick
    Universal4

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  19. #14
    ddm
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    Quote Originally Posted by luckymedia View Post
    6. It's considered illegal and immoral to promote marketing campaigns, off the back of a global pandemic.
    ORLY? have you got sources to back this claim up, or are we just basing this outrage on your own personal 'code of ethics' ?

    I suppose this piece of [genius IMO] reactive marketing by a pornography site is also outrageous and disgusting?

  20. #15
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    So it is totally disgusting to connect even marketing to corona. Even more disgusting is/would be betting on for example deaths of corona.

    Do you guys really think so? Then how can you live in this world, where those bets are part of the legit financial system?

    “Similar to other catastrophe-linked bonds in the market, investors could lose their principal if a set of parametric triggers, such as outbreak size, growth rate and spread across borders, are met,” the firm wrote in a report earlier this month.
    According to the World Bank, the outbreak would need to last at least 12 weeks, and have more than 2,500 deaths for the riskier of the two bonds, and 250 deaths for the other. There must also be more than 20 deaths in a second country.
    When all those conditions are fulfilled, it triggers a payout to selected countries in need of help to contain the outbreak, and investors lose some or all of their money. That date works out to be Mar. 24, going by the 12-week period, and the start date of the outbreak — Dec. 31, according to the WHO, said DBRS Morningstar.
    https://www.cnbc.com/2020/03/18/coro...ig-losses.html
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  21. #16
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    Quote Originally Posted by luckymedia View Post
    Properly disgusting in my opinion - and brings the entire industry down (especially if it gets into the consumer press).
    Agreed.

    You know what else brings this industry down?

    - Casinos that restrict withdrawals to just 3k a week and only 6k a month. Unless the customer is in the UK of course, not because they are being nice to UK players but because the regulator won't let them get away with applying that rule. But its ok to do it to everyone else apparently.
    - Casinos offering bonuses that make people wager them 50x before withdrawing.
    - Casinos capping the amount people can win with a bonus to only 3x the bonus.
    - Casinos that impose bet size limits on bonuses without enforcing those limits in the software itself.
    - Casinos with confusing and contradictory bonus rules that give the casino carte blanche to pretty much cite any reason they want to void a win.
    - Casinos that hold withdrawals pending for 3 days for no other reason than they hope to have the player reverse and lose the money.
    - Casinos that actually charge extra fees for players to withdraw their money.

    Quote Originally Posted by luckymedia View Post
    Hopefully some of the regulatory bodies will take a look at this one, and do something about it.
    Indeed.

    Something something about glass houses and throwing stones.

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  23. #17
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    I recall Virtual Casino Group running a bad-taste promo, based on 9/11. People (players and affiliates) lost the plot, and rightly so.
    https://www.casinomeister.com/forums...virtual.19926/

    Over the years, there's been a few dodgy/unethical promos conducted in bad-taste, which have received similar condemnation.

    However, a disturbing trend has emerged, where, the examples posted above, simple don't elicit (IMO) a reaction fitting, these disgraceful acts.

    Granted, times change. How I was raised in the 60's and 70's. That's probably viewed these days, as old-hat. But I'll say one thing... it certainly taught me what is acceptable, and what is NOT.
    Last edited by AussieDave; 20 March 2020 at 2:38 am. Reason: added CM link
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    Might bring extra money due to publicity they receive. I believe this is rather a smart way of marketing with low ethical value. It might indeed backfire and end up with disaster for the casino. Anyways, I see the panic spreading through the operators. This week I received emails from everybody - starting with WH, through BetFred, Bet365 ending with insignificant brands. All of them asking to push them hard hard hard.

  26. #19
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    3 weeks ago, before the things got serious I posted on my page an article translated such as "Playing Chinese slots on our pages wont get you infected with Coronavirus". Deleted a week later and feel kind of stupid now for that. Did not bring any business, but I was kind of hoping for some big local online portal to catching attention and do "free link building" on it. Inspired by the William Hill add on Tinder (Stuck in the friend zone?...)

    Sometimes you push the jokes over the limits and pay hard, sometimes you get away and sometimes you gain. We in the gambling industry are really not saving the world and should not judge too much

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  28. #20
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    Some people really dont know how to behave ):

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