Catena Media acquired AskGamblers

[Casinorep]

Was thinking the same, doesn't seem to attract particularly valuable players.

As for the valuation it seems fair enough, they have a huge base of existing traffic and brand awareness and aren't solely reliant on google like a lot of affiliates sites.

I think the majority of their traffic is branded rather than search engine centric, which is better since they don't need to do much SEO. It takes care of itself.

[agsgroup]

Big News.. certainly inspirational!

[ocreditor]

The site sold for EUR 15 million

I believe that the deal is also for the accounts and actually the entire operation including the website

[Casinorep]

I believe that the deal is also for the accounts and actually the entire operation including the website

And for the 30+ staff members or so they had on board.

[WagerJoint]

Originally Posted by Triple7
AskGamblers are doing 1 thing that is fundamentally different from most webmasters.
They review and list as many online casinos as possible.

Most of us aren't going to list as many online casinos as we can because we don't want to get ripped off by the many rogue ones that are out there. I'd hate to think how much money they're losing by listing dodgy outfits.


Interesting point - on that metric those numbers are actually pretty poor ...
Those numbers of 2.55m profit on 25,000 depositors (and base) = slightly more than 100 euro per player.
That's awful a lot of low value in that customer supply chain. Freebie hunters ?

I think the buffet style assortment probably works pretty good when you consider all the habitual self-excluders.

This is a good point because it does seems a bit low. But after all the admin fees and everything else they are probably receiving around 25% of the player value. So 4 x 129.60 = 516.4 that seems about right. But it doesn't really say they have 25,000 players. So who knows.

[pokeraussie]

I think the majority of their traffic is branded rather than search engine centric, which is better since they don't need to do much SEO. It takes care of itself.

What do you mean? They dominate the SERPs for all the review keywords, plus a bunch of others I am sure. Having brand recognition and word of mouth is just a bonus, which helps their SEO. Or is that what you meant?

[Casinorep]

What do you mean? They dominate the SERPs for all the review keywords, plus a bunch of others I am sure. Having brand recognition and word of mouth is just a bonus, which helps their SEO. Or is that what you meant?

That's what I mean. When you have brand recognition the SEO takes care of itself. That's why if I have the cash I'd try to acquire brands rather than just high ranking sites.

[pokeraussie]

That's what I mean. When you have brand recognition the SEO takes care of itself. That's why if I have the cash I'd try to acquire brands rather than just high ranking sites.

It kinda goes hand in hand IMO. Having high rankings strengthens your brand's recognition. There are companies that will do break even PPC campaigns for this alone.

[adamkowalski]

I love to read motivating stories like this! Huge news, truly inspiring

[edgarf76]

The link isnt working for me mate but I noticed that the have a disclaimer that they do not accept real money gamblers from the USA.

[bettingmalta]

simply amazing these guys at AG...great project, great people...only CLAP-CLAP-CLAP for them!!