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  1. #1
    LukeC is offline Non-sponsor Affiliate Program
    Join Date
    October 2012
    Birmingham, UK
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    Default Cheltenham: Money Back if Hurricane Fly wins the Champion Hurdle (new creative)

    Cheltenham Festival is just around the corner, and as the biggest week in the racing calendar, Paddy Power is once again going all out with an unrivalled offer to get punters old and new betting with us - we'll be refunding all losing bets (as cash, not free bets) if Hurricane Fly wins the Champion Hurdle. If you have a site that covers racing, it's a great offer to shout about and should help get a lot of new players in the door. The day's most popular horse is widely fancied and if a punter is looking to oppose it they'll see him as the main danger - so it's an easy sell and should help you to drive a lot of new accounts. We'll be making sure that everyone betting on Cheltenham knows about this offer!

    Last year we paid out over 5m in bet winnings and refunds when Sprinter Sacre won the Arkle, and with Hurricane Fly being the hot favourite at 15-8 (currently best priced with Paddy Power compared to all the other high street bookies), there are a lot of nervous looks in the trading department. Hopefully we'll win any money back during the rest of the week...

    We are also Non Runner No Bet on Cheltenham so there's no reason that punters won't be rushing to take advantage of the offer.

    We've updated our Flash banners to reflect this which you can pick up from the Paddy Partners Media Gallery (120x600, 160x600, 300x250, 468x60, 728x90) - there are a couple of screengrabs in the post but I can't embed the Flash files.

    If you aren't already promoting us, this is one of many things that makes Paddy Power stand out from the competition and leads to excellent retention rates and customer values. With offers like these and other regular money back specials, why would punters bet elsewhere? We offer a 25% net revenue share for Sportsbook so sign up at Paddy Partners now to take advantage of the Cheltenham boom! If you have any questions, please send an email to or drop me a PM.

    Last edited by LukeC; 3 March 2013 at 9:26 am.
    Head of Affiliates at Digital Fuel

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