The selection process, which included an evaluation of more than 30 variables, venue visits, city presentations and detailed negotiations, was conducted by an independent international agency with vast experience in the events and location search space. The process considered all aspects of attending, exhibiting at and organizing the two events in addition to longer-term strategic factors impacting the development of ICE and iGB Affiliate.
“I would like to open by recording my thanks to our panel of global industry stakeholders, who represented all of the key gaming sectors and geographies represented at ICE, for their insight and contributions to the selection process; to the four shortlisted cities for what were highly professional and impressive bids; and to our independent agency for creating and overseeing every detail throughout each stage of the process,” said Alex Pratt, Managing Director at Clarion Gaming.
“This was a complex, customer-led undertaking. The process enabled us to identify the city that our customers believe is best equipped to be our strategic partner for the future and is able to host two world-class events which meet the needs of businesses of all sizes and locations across every part of the gaming and ICE Community.
“The successful bid by Barcelona was notable for the scale of its world-class facilities, outstanding hospitality infrastructure, logistics, ROI for our customers and ability to scale. By forging a progressive partnership comprising the international industry, Fira de Barcelona and public and private stakeholders in Barcelona, Catalonia and Spain we have a huge opportunity to create an important legacy for the future.