Conversion rate in free casino games site

[ivan]

Hello folks,
I was wondering what conversion rate could i expect from pages with free casino games. Is there someone experienced to share his knowledge? I am not sure that the intention of the clients is to register and play. Maybe they already have registrations but want to play for free.
Thanks in advance!

[WagerX]

Here's my experience with "free" or "no deposit bonus" promotions. In my experience, the conversion rates are very low. For normal targetted traffic I average about 10 clicks per sign up, and about 6-7 signups per depositing players. For the "free" or "no deposit bonus" traffic I get lots of sign-ups, with 0 real depositing players. Maybe it's happened before, but the conversions were dismal. The good thing about these offers is that they do attract a lot of traffic. This increase in engagement sends strong signals to google search algos, giving you a higher authority site. So, I would promote them for the SEO benefits, also recognizing very low conversions. Please let us know if your experience is different.

[fsc]

Here's my experience with "free" or "no deposit bonus" promotions. In my experience, the conversion rates are very low. For normal targetted traffic I average about 10 clicks per sign up, and about 6-7 signups per depositing players. For the "free" or "no deposit bonus" traffic I get lots of sign-ups, with 0 real depositing players. Maybe it's happened before, but the conversions were dismal. The good thing about these offers is that they do attract a lot of traffic. This increase in engagement sends strong signals to google search algos, giving you a higher authority site. So, I would promote them for the SEO benefits, also recognizing very low conversions. Please let us know if your experience is different.

You mean clicks to casino here?

got a small network and getting around 4k monthly clicks (to casino) according to stats remote

Only averaging 50ish registrations a month so looking into what the case can be

[Christiaan]

There is a big difference between different countries, niches, traffic source. It would be better if you would mentions which are your target markets and traffic sources to be able to have a discussion about statistics.
Sending 4k monthly clicks to players from India with popups will have a different outcome than 4k monthly clicks from Swedish SEO traffic.

[Progameinc]

I agree with WagerX about the SEO. I believe the free games boost your other pages, especially if you get Facebook likes to those pages (and of course sometimes links from other sites).
The time on-page (for free games) is longer than other pages and the free players will look for more free games to play, which will reduce the bounce rate.
I don't know about the conversion and we will have to rely on WagerX for that.
I have 2 free slots games sites, however they are new and I dont have enough traffic to be able to conclude anything.

[ddm]

i have a couple of freerolls sites, less than 1% of signups deposit fwiw.

a few of them have gone on crazy casino sprees donking off 8 to 10k here and there, but those guys are rare.

If i had a time machine, I would go back and tell myself that "free" is a negative keyword in iGaming marketing... of course not all traffic sources have same LTV, but I found "free" traffic to be garbage..

[FictionNet]

There are loads of threads about exactly this topic, here at gpwa. Loooong threads. Find them.

[Zalagania]

Agree with all above posters. These are very easy keywords to target, but the traffic is just all fancy numbers without any substance. I rank #1 for "free no deposit bonus" in my country and get lots of referred accounts; most will never deposit.

It's all about user intent in affiliate marketing. The intent of users who are searching for anything "free" in gambling niche, clearly have NO intention of depositing. That's no good for us.

[24KCasino]

it's extremely low, Usually the older programs that seem to have saturated the market seem to go down this route, I have dabbled with it and calculating costs time, energy etc there are other directions much more profitable.

[V.Mall]

and what do you think about "bonus codes" traffic conversions?

[PROFRBcom]

Have had a couple of freebies that we offered for online poker. They were exclusives, promotions that only we were given by the affiliate teams.

The sign ups were big.

The profits were very small compared to sign ups from other methods.

We are talking something like the average non-freebie sign up was worth 50x more than the average freebie player. And the average non-freebie sign up is a ****** low-quality sign up, so you can imagine the freebie players were just awful at making us, or the sites, money.


Same goes for poker freerolls.

We get branded (our brand name) poker freerolls sometimes for free from some of our sponsors. Half the time we do not even publish them and let them expire.

Why?

Because it costs like $50-100 worth of my/employee time to get them online (website, social media, etc). The return is negative as far as I can tell. And specially since we get inundated with 3rd world people asking our Skype, Email, etc support for the passwords (they aren't even customers).


TLDR; free **** isn't worth the effort for online poker marketing IMO.

[wonderpunter]

and what do you think about "bonus codes" traffic conversions?

If they are deposit bonus codes then very good, however it depends on the offer, there are many players which only play at casinos with bonus codes going from one to the next, however if you have a strong product the retention rate is much higher than say no deposit

[madcasinobonus]

Hi! i've got more than 70 signups and still no FTDs. quite frustrating and i know that is part due to the no deposit bonus kw...

[VanessaWal]

]It really depends a lot on where you play at and from which country.

[elegancedesign.net]

We've developed few websites that rely on slots traffic.

I would say it's vital to promote the right brands that actually have that game, which will also take you some extra time for research.

Also having strong call to actions around the free play section would improve your conversion.

Good luck!

[EPLvip]

Overall I would agree that free games players = low quality players that mostly have no intention to deposit real money.