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  1. #1
    ironman2000's Avatar
    ironman2000 is offline Non-sponsor Affiliate Program
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    Default CPA,HYBRID or REVSHARE!!!!!

    I know this question as been asked so many times in the past but there are many new people joining our family every day!!!!!

    What kind of deals are you looking for today when you look for a new affiliate program to start promoting?

    Are you looking for the quick and easy cash with the plan of CPA from the data base of players you have acquired over the years or do you also consider the hybrid plan to get a little capital in and if your players/traffic turns out to be what it is then also revenue share.

    I personally always went for the best revenue share I could get from an affiliate program because this show's that I have confidence in my players/traffic and also that I am a serious partner looking for a long-term partnership and not to take what I can get on the short term...............

    Lets have some positive views about this subject to put all our fears at rest because I am seriously looking to take down all the CPA deals and change as soon as I can to revenue share because I believe our Industry is growing and I want to also grow with it!!!!!

    Looking forward to all your comments & view's

    Keith
    KEITH WILLIAMSON | INDEPENDANT GAMING CONSULTANT

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  3. #2
    WinYourWayKyle is offline Private Member
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    I have never been one for the CPA Deals.
    I have been a Rev Share kind of guy since day one...I am not a big fan of Hybrid deals either...
    Just my take

  4. #3
    baldidiot is online now Private Member
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    All my deals are rev share.

    But to be honest the more I look into it though, the more CPA is becoming attractive - no need to worry about programs retroactively adding terms and quotas, de-tagging players, closing down...
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  5. #4
    manuelinbmw is offline Public Member
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    I looked here for advice when I had the same question, glad I did cuz I took rev share and continue that on all my programs

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    ironman2000 (28 March 2011)

  7. #5
    WinYourWayKyle is offline Private Member
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    I guess for me... Even though all the governments are considering legalizing and controlling a lot of this industry.... I am in here for the long haul and therefore rev share is the only way for me to go.

  8. #6
    shoeshine is offline Public Member
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    I went for CPA. I prefer to have a fixed amount per certain amount of visitors rather than introducing a several new variables...

    There is no perfect solution - It's just how much you would like to risk. Naturally the more you risk the more you can make.
    I do custom programming for free PM me...

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  9. #7
    pokerbanter is offline Private Member
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    revshare every time.

  10. #8
    FictionNet is offline Closed by Request
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    For many years I have been rev-share only. However, over the last couple of years I have accepted some CPA deals and the occasional hybrid. Theyr'e rare though and all CPA is prepaid.

    Just to chuck another spanner into the mix, there's also monthly flat-fee.

  11. #9
    baldidiot is online now Private Member
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    Quote Originally Posted by FictionNet View Post
    Just to chuck another spanner into the mix, there's also monthly flat-fee.
    Out of pure curiosity, how are flat-fee deals calculated? Is it based on traffic?
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  12. #10
    FictionNet is offline Closed by Request
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    Quote Originally Posted by baldidiot View Post
    Out of pure curiosity, how are flat-fee deals calculated? Is it based on traffic?
    For myself, it's always been rather unique per deal. It'll depend on precisely what coverage they're getting and on which sites. I don't have a fee-per-traffic ratio.

  13. #11
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    I always prefer rev share. as in the long term rev share is the most rewarding.
    Best Casino Bonuses Exclusive Casino Bonuses and win free cash

  14. #12
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    Rev share all the way. I am willing to earn a little less in the short term in order to build the business. CPA never made sense to me, I want residual income.
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  15. #13
    baldidiot is online now Private Member
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    Quote Originally Posted by FictionNet View Post
    For myself, it's always been rather unique per deal. It'll depend on precisely what coverage they're getting and on which sites. I don't have a fee-per-traffic ratio.
    Do you have a baseline that you use to calculate how much you charge per site?
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  16. #14
    Betadonis is offline Banned
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    I have done Rev.share from the beginning of my carreer as an affiliate manager, but I am thinking about some CPA deals now as it is becoming more widely used on the market and need to reach some new websites...

  17. #15
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    It also depends on the type of product (sports, casino, bingo) and the operator. I'm more inclined to go CPA for the likes of Bingo and for sites that have poor customer retention.

  18. #16
    baldidiot is online now Private Member
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    Streuth this is an old thread. From 2011.

    Anyway...

    Quote Originally Posted by Mattbar View Post
    It also depends on the type of product (sports, casino, bingo) and the operator. I'm more inclined to go CPA for the likes of Bingo and for sites that have poor customer retention.
    Bingo CPA rates are often rubbish though. I'd still do rev share.
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  19. #17
    Mattbar's Avatar
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    Quote Originally Posted by baldidiot View Post
    Streuth this is an old thread. From 2011.

    Bingo CPA rates are often rubbish though. I'd still do rev share.
    I would usually agree but lately I've seen the rates improve as some of these new programs try to get affiliates on board in a ever more crowded market place.

  20. #18
    Football Bettor is offline New Member
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    From a sports betting point of view the best sites are peer to peer tipping and this works well for revenue share.

    I am a sports bettor myself, give profitable tips and solid staking plan and bankroll management advice and revenue share is still the best option.

  21. #19
    baldidiot is online now Private Member
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    Looking at historical long term values of players from our bingo sites at the better retaining brands (Coral, Gala etc..) we're looking at a range of 80 to 150 per player in average net rev. So we'd need a CPA of 40 to 60 to match our current earnings per player. And that's not taking into account future rev.

    Never really seen bingo CPA's that high, esp as it'd have to beat it by quite a bit to be worth the switch.
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  22. #20
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    Good question and interesting to see both sides of the debate. I believe there are a number of things to think about when considering a RevShare or a CPA model.

    RevShare is good if you know the program and you know they are reputable. You don’t want to be the only one doing all the work and you expect the program to also do their part for retention. You should also consider RevShare performance quotas or minimum activity quotas. You could be doing a lot of work and suddenly your RevShare could be dropped to 5%. It is very important to thoroughly read through the T&C’s of the program. It is difficult when you have done everything you can and then see the commission drop so much. Not much of an incentive to keep working with the program.

    If you are uncertain about the program and want to minimize your risk then a CPA deal may be a better option. RevShare is a preferred longer term arrangement for programs you know well however if in doubt a CPA may be a better option to start. At least with a CPA deal you are rewarded immediately and not subject to the risks of changing T&C’s as much.

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