Is Deadspin becoming a gambling affiliate site?

[The Buzz]

A recent investigation by 404 Media uncovered connections between Deadspin's new owner and the online sports betting industry, hinting at a significant shift in the direction of the sports outlet.

Following G/O Media's announcement last month of staff layoffs and the sale of Deadspin to Lineup Publishing, a company with limited public information based in Malta, the revelation has raised questions about the future of the popular site.

From the 404 Media article:

As was pointed out almost immediately on social media and in articles about the sale that Lineup Publishing’s website has essentially no information on it, and the site itself had been spun up just days before G/O Media CEO and notable third-rate parasite Jim Spanfeller announced that Deadspin had been sold. Until now, no human behind Lineup Publishing has emerged.

A poorly protected IP address suggested that the new owner had ties to the online gambling industry. And an XML file hosted on the site showed the name "Max Noremo," which is the name of someone who has done affiliate marketing and SEO for gambling sites for a decade. After these facts were discovered by Ernie Smith of Tedium and freelance journalist Michael Gresko, I began digging further, and repeatedly asked Noremo and G/O Media what would become of the site.

Thursday morning, Lineup Publishing posted a statement confirming the new ownership: "As we look to the future, our focus remains on delivering content that matters, through a platform known for its boldness, integrity, and insight into the world of sports and beyond," Lineup Publishing wrote. "In order to best achieve this, we will be spending the next month moving to our own bespoke platform. All posts, images, and any other form of content will be retained."


"We aim to be able to support delivery of this via partnerships within the sports betting industry," the statement continues. "We believe that by doing this, we can deliver the top quality content people want to read, without impeding the quality and usability of the site."
The statement adds "The two lead investors, Timothy Booker and Max Noremo come from a background of gaming and media."

Read more here: https://www.404media.co/who-owns-dea...up-publishing/

[econfox]

Not just dead spin.
Sports Illustrated has been sold to the owners of Fansided.
They have a whole section on sports betting. A lot of "How to use a promo code" and "Best Sportsbook..." content. It looks like parasite seo is unstoppable.