Depressed Market Or New Normal?

[golfbettingsystem]

Talking the UK market specifically, not sure about other UK-facing affiliates but things are still slow for us despite a lot of sport and especially golf (for us) back up and running.

Nothing disastrous but active players are still below expectations, as are revenues and FTDs, would be interested to hear what others are experiencing. Talking circa 20-25% down so not fatal but equally not good!

Perhaps this is the ‘new normal’ with generally less disposable income for punters due to Covid-related work worries, or perhaps the whole episode has made punters more cautious. Actually seeing a lot of winners from those who are playing, so maybe some of the more casual punters have knocked it on the head, leaving the more savvy ones playing as a higher proportion of the total.

Also seem to have dropped a couple of regular big players, could be linked to other factors like the credit card ban I guess or just one of the myriad reasons why players stop.

Or does the cynic in me think that this would be a great time for shaving to step up a level, with the perfect explanation and excuse staring us in the face?!

Anyway, not fatal but wholly disappointing. Any similar experiences out there?

[tufty]

Depends on the brands you are promoting. If it is Bet365 then it is just depressed activity. If you are mad enough to promote any GVC brands, then the money is on shaving, though they haven't got much left to shave. They've skinned all their affiliates already.

[Sherlock]

I can not comment FTDs because fk UK traffic, i do not care anymore.
Bet365 revenue was very bad in April, then started to pick up and now is almost normal. So gamblers keep gambling. If you are not being paid it is maybe the new UK normal.

[TheGooner]

If I ignore PaddyPower (who just simply locked our account and won't communicate) then existing UK value levels are pretty stable at pre-covid levels for us. But new players don't seem to have more than a fiver a time.

[golfbettingsystem]

But new players don't seem to have more than a fiver a time.

Yeah, same here - very low value in general for new business. Early days on some so will have to reserve judgement overall but nothing to write home about.

[Casino Gamerz]

Similar figures in terms of regs and FTDs but definitely player value has been affected for me

[latrobet]

My 2 bob worth, we have seen 180% increase in revenue per player since March. But we are focused on the crypto space, I don't know if that has any bearing on it.

[baldidiot]

Sports sign ups seem a bit quiet this month but the football's largely done with for the season so to be expected.

Turnover seems decent from the existing accounts though, if anything a little higher than I would have thought.

[Mattbar]

We had the best July ever but then August is down around 30% on last year, as to be expected with the shift in the football season. I guess a lot of people have gone on holiday too given they couldn't for such a long time and that will be impacting revenue this month.

I expect it to swing back the other way in September.

[MJM]

Also had our best July ever - revenue is fine so far this month, and signups are good - but FTD is way down at many brands, so I'm wondering if it's the result of the CC ban or something else.

[baldidiot]

Also had our best July ever - revenue is fine so far this month, and signups are good - but FTD is way down at many brands, so I'm wondering if it's the result of the CC ban or something else.

If you're talking about the UK market then it could be due to the new rules that came in last year that means they have to verify players before they start betting. This has definitely had an affect on conversions from sign up to RMP:

All affected operators are expected to comply with the new LCCP. This means that from Tuesday 7May, if an operator has not yet verified the name, address and date of birth of any customer, they will need to have completed verification before allowing that customer to gamble. Operators will therefore need to prevent any unverified customer from gambling until they have gone through the verification process.

https://www.gamblingcommission.gov.u...-tuesday-7-may

[EPLvip]

August is when UK goes on holiday plus now all top European soccer leagues are on a break.
So this could explain less betting going on this month

[golfbettingsystem]

If you're talking about the UK market then it could be due to the new rules that came in last year that means they have to verify players before they start betting. This has definitely had an affect on conversions from sign up to RMP:

All affected operators are expected to comply with the new LCCP. This means that from Tuesday 7May, if an operator has not yet verified the name, address and date of birth of any customer, they will need to have completed verification before allowing that customer to gamble. Operators will therefore need to prevent any unverified customer from gambling until they have gone through the verification process.

https://www.gamblingcommission.gov.u...-tuesday-7-may

Interesting point, should also help to reduce bonus fraud too if this is truly adhered to, we shall see.

[baldidiot]

Interesting point, should also help to reduce bonus fraud too if this is truly adhered to, we shall see.

It seems to have affected some more than others. Some haven't changed at all much whilst others have dropped down to about 50% (from a previous 70% to 80%).

I'm assuming it has something to do with how they verify and how much user involvement there is (ie: if they verify via electoral roll, credit check or card somehow versus asking for ID).