Results 1 to 9 of 9
  1. #1
    PaulEchere's Avatar
    PaulEchere is offline Private Member
    Join Date
    June 2020
    Posts
    322
    Thanks
    48
    Thanked 84 Times in 65 Posts

    Default Directing players to wherever you want them to go?

    Didn't know how to summarize it well in the title, but I guess that is somewhat accurate.

    I've seen other affiliates often doing this: when there is a brand they are no longer working with for whatever reason they simply redirect all the CTA buttons to a different brand w/o notifying users.

    I personally would find it quite annoying as a website visitor, but seeing how often this is used, I am starting to question whether there is ay utility in doing so?
    Has anyone been doing this and if so, does it actually work - do players (at least some of them) stick with the brand where you are referring them to instead?

  2. #2
    chaumi is online now Private Member
    Join Date
    October 2013
    Location
    East Midlands
    Posts
    1,207
    Thanks
    362
    Thanked 617 Times in 453 Posts

    Default

    Not an answer, no experience. But why would anyone redirect. Surely changing the CTA text (and the link) would be the way to do it (other than a short term/temporary fast-fix maybe).

  3. #3
    gm2891's Avatar
    gm2891 is offline Public Member
    Join Date
    June 2018
    Location
    UK/Europe
    Posts
    240
    Thanks
    206
    Thanked 146 Times in 95 Posts

    Default

    I try to follow the golden rule: treat others the way you want be treated. And would never send visitors to a casino they don't expect to land on. My site visitors often come back to the site which means reputation for me is important. Image you're shopping online for trainers and after clicking the BUY button you get offered a pair of old wellies. After such you would never ever come back to this site even if it ranks #1.

  4. The Following 2 Users Say Thank You to gm2891 For This Useful Post:

    chaumi (4 November 2021), drifter8 (4 November 2021)

  5. #4
    wonderpunter's Avatar
    wonderpunter is offline Private Member
    Join Date
    August 2013
    Posts
    2,743
    Blog Entries
    5
    Thanks
    402
    Thanked 1,765 Times in 1,071 Posts

    Default

    Brands do it a lot when they restrict certain countries, if the program is bad.. why woudl you want to keep sending them players? or should you take it as a loss?

  6. #5
    Mattbar's Avatar
    Mattbar is online now Private Member
    Join Date
    July 2015
    Location
    London
    Posts
    1,013
    Thanks
    94
    Thanked 716 Times in 435 Posts

    Default

    We put notices up that the brands are closed or not recommended, or whatever, which then direct users to relevant sections of the site for other listings or bonuses.

    As gm2891 says I personally do not like it when you click a button and are redirected to something different so I don't do that to our users either.

    It is important to try to direct the traffic to the places you want to send them but you don't have to be covert about it.

  7. The Following User Says Thank You to Mattbar For This Useful Post:

    gm2891 (4 November 2021)

  8. #6
    universal4's Avatar
    universal4 is offline Forum Administrator
    Join Date
    July 2003
    Location
    Courage is being scared to death...and saddling up anyway. John Wayne
    Posts
    29,453
    Thanks
    2,716
    Thanked 8,240 Times in 5,220 Posts

    Default

    While I agree with others that rewriting the pages, and changing the calls to action etc is the more ideal method, some times that is not the easiest to do.

    Quote Originally Posted by wonderpunter View Post
    Brands do it a lot when they restrict certain countries, if the program is bad.. why woudl you want to keep sending them players? or should you take it as a loss?
    This is my main motivation to just change the visit links until there is more time to get back to rewriting, making statements about not promoting a brand, changing the calls to action in some way to show why a visitor should choose a different brand than the review or page might be promoting etc.

    If you are limited on time and casino x closes, or stops paying, goes rogue etc, why send a visitor there, when a 10 second change of a visit link will now send the visitor to casino y.

    If you send the visitor to casino x, you are not gonna get paid or get credit anyway, or you may be sending a visitor to a 404, at least if you send them to casino y it isn't a 404 and there is a tiny chance you can still get a conversion, sure a lower %, but still higher then 0%.

    Rick
    Universal4

  9. #7
    MJM
    MJM is offline Private Member
    Join Date
    November 2010
    Posts
    843
    Thanks
    159
    Thanked 516 Times in 297 Posts

    Default

    I used to be guilty of this - if we didn't work with a progrma but reviewed them anyways we'd use a favored program in the visit link instead, I stopped because it is honestly deceptive and was short sighted thinking, now I do what Matt said above. I'll also add even though some of those brand pages got good traffic, we never noticed an uptick in signups as a result - so users clearly didn't like it and weren't "tricked" into signing up for the preferred program anyways.

    Use the opportunity to build trust - be transparent that you don't work with the brand and can't reccomemd them (but don't call them "rogue" or "blacklisted" just because they don't pay you for referrals either), suggest something else - use it as an SEO opportunity to drop a nice link to another preferred brand page. That's my .02

  10. The Following User Says Thank You to MJM For This Useful Post:

    Mattbar (5 November 2021)

  11. #8
    Pokerface's Avatar
    Pokerface is offline Public Member
    Join Date
    August 2016
    Posts
    1,779
    Blog Entries
    1
    Thanks
    93
    Thanked 640 Times in 444 Posts

    Default

    I like the straight forward "This casino is not recommended ... try one of these". Gives players an option and also lets the brand that you are not recommending a message.
    statsdrone.com

    Want to try the StatsDrone for free for 30 days? Would you like a demo? DM me!

  12. #9
    PROFRBcom's Avatar
    PROFRBcom is offline Private Member
    Join Date
    April 2013
    Posts
    2,146
    Thanks
    1,480
    Thanked 1,227 Times in 798 Posts

    Default

    Quote Originally Posted by Pokerface View Post
    I like the straight forward "This casino is not recommended ... try one of these". Gives players an option and also lets the brand that you are not recommending a message.
    This is how we approach the problem.

    We state that the casino, poker site, sports book in question not something we would use ourselves, so we certainly do not recommend it to our readers.

    Here is a list of other sites you might like instead: x, y, z

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •