Do you have enough New Jersey visitors to promote New Jersey operators?

Over the past two weeks a number of online gaming sites licensed in New Jersey have begun accepting play from the state's residents. A complete directory of the new sites can be found here:

online.casinocity.com/jurisdictions/new-jersey/

New Jersey is the most populous of the three states within the United States to have licensed online gaming (not counting online parimutuel betting on horse races).

New Jersey - ranked 11th with a population of 8,791.894 according to the 2010 census.
Nevada - ranked 36th with a population of 2,700,551 according to the 2010 census (online poker only).
Delaware - ranked 46th with a population of 897,934 according to the 2010 census.

The population figures are form the 2010 census as shown on the wikipedia page: List of U.S. states and territories by population.

Unlike in the other states, a number of New Jersey operators are actively preparing to launch affiliate programs. As an example, the New Jersey online casino at casino.theborgota.com currently has a link to www.borgatapartners.com labeled "affiliates," although the affiliate site is currently under construction.

For this week's poll, I thought I would ask how many affiliates feel they have enough site visitors from New Jersey to make it worthwhile entering into an affiliate relationship with a licensed New Jersey operator. Besides answering the poll question, share your thoughts about what sort of traffic levels you need to see from a jurisdiction to promote online gaming properties catering to the jurisdiction, or what other factors influence your decision about player jurisdictions you target.

Michael

Casino City definitely has enough visitors from New Jersey to make promoting licensed sites within the state worthwhile. We have several thousand of them each month, and according to Google analytics, New Jersey ranks 8th among the states our visitors come from (First are California, Texas, Ohio, Nevada, New York, Florida, and Pennsylvania). Of course, we definitely have more visitors from some countries, such as the UK, than we do from individual US states.

Michael

It is hard to say, I am not sure what kind of numbers they are looking for. Anyone hear about what companies in Jersey are looking for and offering?

I voted definitely not. When the UIGEA came into play, I turned my focus on building my non-US traffic. As a result, playtech and microgaming have been the strongest performers for me these past few years. It's only recently that I've started working on getting more U.S traffic.

No idea on a state by state basis, but I don't get much traffic from the USA so probably not.

Admittedly though I am a mainly UK focussed affiliate and most of my sites are on .uk's... Having said that, I do have plans for a US facing site early next year, but it won't feature any affiliate advertising in the beginning, just a guide to B&M casinos (like this but for the US).

I'm going to hold fire for a bit on promoting any US facing brands until we get a clearer picture of what's going to happen with regards to further regulation in 2014...

Just recently I was reviewing the documents they want you to fill out for the licensing requirement, at least for revenue share. I have no idea about a CPA only option. I may have traffic, but for me these document requirements were a turn off the size of Mt. Everest - seemingly about as intrusive and invasive as if you were applying to become a federal agent or something. In fact, I would even be willing to wager that a New Jersey police officer doesn't even have to furnish nearly as much personal information as these documents require when applying for the job, except only for the part about the SSN being optional which I did see. On top of all that, not only do you have to pay the $2,000 fee, but there is no guarantee that your application will be approved. If you have any type of "imperfection" in your application or history, that also instills a feeling that it is likely your application would be disapproved to begin with anyway. Not to mention the electronic files themselves are not even editable - you would have to print them out and use a typewriter when I looked at them, unless someone knows some other way. I don't like this one bit and feel it is beyond extremely "affiliate-unfriendly." I have doubts I would ever go through any such application process (and is that perhaps exactly how they want affiliates to feel?) and would like to know if others have reviewed these requirements and forms and how they feel about them.

Quote:

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Originally Posted by edgarf76

It is hard to say [...] Anyone hear about what companies in Jersey are looking for and offering?

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P.S. And ditto on edgarf76 here. I haven't seen any real indication yet about what would even be offered and if it would even be remotely worth pursuing.