Damnsure they are important
Hi,
let's look at the present casino rankings, since we all know who's in frot of us, right?
The most important term "online casino" with a Google Keyword Tool Score of 110000 exact searches per month has a in its top 20 list a mear 3 results that don't contain the keyword "online casino" in some manner..
This should clear the importance of the keyword IN the URL...
Thinking whether onlinecasino.com or site.com/onlinecasino.htm is more important, decide for yourself, but I would trather buy my shoes from adidas.com then from shoes.com/adidas.htm (NO ADVERTISMENT ISSUES PLS) ....
I think considering that the brand can be a keyword as well, google is smart enough to understand that if someone could buy onlinecasino.com they must be really cool in what they're doing, right?
Bye now, gotta go training :P