“Since DraftKings’ launch in Great Britain, we have been proud to be a part of the country’s passionate sports and daily fantasy sports fanbases,” the email read.
It launched in the UK on 5 February 2016, bringing with it a new, US-style of playing DFS. The Gambling Commission granted it a pool-betting licence to operate locally, and the operator signed a sponsorship deal with English Premier League football club Liverpool to promote its entry into the market.
The product sought to provide fantasy players with access to tournaments featuring the NFL and other North American sports leagues, as well as UK football leagues, the NBA and golf.