Duplicate Suppression Commentary Requested

There is a forum thread that is discussing "duplicate suppression" with Income Access. In the context of the discussion, Louis has indicated that a "single brand" uses that technology in their anti-fraud campaign, which resulted in the inability to credit the player to the affiliate in a proper manner (said another way, IA is claiming this is the brand's fault, not theirs).

In the context of the discussion, the brand in question is Coral. I would personally be appreciative if you would participate in the conversation. The post where Louis placed the blame on the program is here. My hope is that your participation will clarify and work out the bugs in the anti-fraud process so that you as a brand are protected and that affiliates are fairly, accurately, and properly credited with the traffic we send your way.

Thanks in advance for your participation, honesty, and cooperation.

Shay

The duplicate suppression software is to stop CPA fraud and maybe the answer is just to stop offering CPA. Then duplicates will be dealt with in the normal course of events by the accounts departments etc as they clean up the client base and there would be no need to remove them from the raw data for affiliates. Coral also have a month end 'reconciliation report'.

It would not be so bad if their software worked as advertised. But I reckon it removes valid players as I have experienced first hand (as recently as last month). My first tests (a few months ago when referrals stopped completely for a period) had three test accounts not show in the data at all. One of them was created in a friend's name and I used a dedicated hotmail email address - I still get emails from Coral trying to get that account to deposit. Yet it never appeared in my stats.

If this filter is designed to weed out CPA fraud - it should be transparent. Specifically, the player should show in your account - along with all activity (signup date, deposit amounts, etc). The terms of the CPA should determine whether paid on it or not.

Without such transparency, the potential for misuse (due to boneheaded configuration) and abuse (due to greed) is great.

To repeat, players should not disappear or fail to appear on a report if they were referred via tracking link.

I can also say that we've been affected by this same software - yet we are neither on a hybrid deal nor a cpa deal - so again, the explanation and existence of such software does not make sense to me.

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Originally Posted by -Shay-

I can also say that we've been affected by this same software - yet we are neither on a hybrid deal nor a cpa deal - so again, the explanation and existence of such software does not make sense to me.

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Valid point. At worst it should only be used to tamper with the affiliate accounts on CPA, and not touch any other affiliate accounts.

However I don't believe any software that edits the data prior to upload is acceptable.