EMG Closing Aff Program Immediately

Received this today:

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Dear Partners,

Thank you for your support over these past few months.

We are writing to inform you that the management team of EMG Affiliates have taken the decision to suspend any existing affiliate contracts and close all new player acquisition activity to the EMG partner brands whilst the overall business and marketing strategy of the EMG brand group is refined.

You are receiving this email because we are formally issuing you with a notice of our right to terminate your affiliate agreement and close any new player acquisition activity.

We kindly request that you arrange to remove any active tracking links from your website within the next 48 hours.

Thereafter your tracking links and creatives will cease to function.

Existing players will remain assigned to your affiliate account and you will continue to earn the appropriate commissions on these active players until further notice.

Your outstanding commission payments will be processed in due course and we will notify you of any further changes or notices that may be required.

We appreciate your support during this time whilst we consider our marketing plans and determine the best way forward to market our brands.

If you have any questions, please contact our affiliate team accordingly.
Regards

EMG Affiliate Team

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Thanks...didn't get this email so glad I saw this post!

Thanks for the update. That was real quick, 1 year i think..

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Originally Posted by ocreditor

Thanks for the update. That was real quick, 1 year i think..

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Yeah they migrated all the brands from House Affiliates (which were part of Active Wins I think) in July 2021 so didn't last long at all.

Makes it sound like they are just pausing for a while but we know when companies say this full closure or at least aff program full closure soon follows. Pretty standard for these old Nektan and ProgressPlay white labels.

Thanks, did not receive this notification. I see we can still log into our account and tracking links are still working but need to be removed from sites.

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Originally Posted by Pokerface

Thanks, did not receive this notification. I see we can still log into our account and tracking links are still working but need to be removed from sites.

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Well, the access I'm guessing is there so they can continue to pay commission to affiliates.. but by the "until further notice" I
m guessing this period will not last too long.. but I do hope I'm wrong here