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  1. #1
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    Default Energy starting to close accounts

    Energy is joining the list of casinos not to start working with, if you haven't already started. And if you're only sending them minimal traffic, it's best to either ramp it up (your traffic to them) or cut Energy entirely from your sites 'cos if you're not very active, they'll likely close your account. My account falls into the area of 'I send a bit a traffic, not a lot, but maybe I'll send more in the future' so I'll expect my account closing at some point. Great thinking by the Energy team In the thread below, they seem to think it's all fine and cool!

    Read more at https://www.affiliateguarddog.com/co...artners.12700/

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  3. #2
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    Same here... Today, one of their aff managers informed us that our custom deal will be changed to standard one because they expected more traffic. The deal was agreed as lifetime without any other conditions... Now, I can expect that their next email will be that they are going to close my account due to very low traffic. This is not a way to "motivate" partners, and I would rather stop working with them at all.

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  5. #3
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    Thing is, even if I try to play devil's advocate and defend Energy's position because 'who's it really hurting?' (if there is no revenue being generated), it still makes no sense to close that affiliate's account. Any small affiliate reading these threads will probably not want to risk sending players to Energy in case they have their account closed a year or two later because they're no longer promoting Energy. Similarly, I link to Energy in some low positions, I definitely wouldn't say I'm pushing Energy hard at all, but I'm including them in places - free advertising, and maybe they could get the odd decent player here and there. Now? I see I am exactly the type of affiliate likely to receive a 'sod off' e-mail at some point in the future - now, tomorrow, next year. Who knows? But I won't risk it and so won't include Energy in those low spots any longer - no more free branding.

    I don't think these people really think through their decisions.

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  7. #4
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    They're "trigger happy" when it comes to closing accounts.

    Worked with them some time. I've found them kind of a waste of traffic (bad conversion, worse retention) and very aggressive in their approach. I guess they drink too much of their energy drinks?

    I'd say it's one to avoid. Aggressive approach and the closing of accounts is usually a sign for more troubles to come.

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    Agreed, Triple. 'Stan the man' is strongly defending Energy's position over at AGD and telling the world how brilliant Energy is, and if you don't like it then you can basically go do one. He seems lovely

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  11. #6
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    Quote Originally Posted by FictionNet View Post
    Agreed, Triple. 'Stan the man' is strongly defending Energy's position over at AGD and telling the world how brilliant Energy is, and if you don't like it then you can basically go do one. He seems lovely
    Lol, yes. He even seems to think that a bunch of people grabbing free bags and energy drinks in front of his stand is a sign of success.

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  13. #7
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    In my opinion, it is the same old story of an operator not understanding.

    To not close the accounts, and keep the free advertising that get's the odd random player here and there costs the operator little to none,but....threads like this DO COST THEM PLENTY.

    As was said, some affiliates reading this will choose to never work with them, some affiliates who give only small amounts of exposure may well decide the risk is no longer worth it and drop them

    I see no positive side whatsoever for Energy using this tactic.

    Rick
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    I don't see them "closing accounts" in general. Prove me wrong if they are.

    If what the Energy Casino representative is saying on AGD is true, then this is about an affiliate who has been totally unresponsive for a year and a half. He was contacted four times.

    The other affiliate is someone who was negotiating with Energy Casino for 2 years but didn't even include them on his website.

    "We have never closed an account simply because we stopped receiving new customers and we don't have such term included in our Terms and Conditions", said Stan from Energy Casino. And I don't have evidence to the contrary.

    The only problem is the 10% commission level when you refer 0-1 NDAs in a month. That's unacceptable in my book as I have a policy that 25% is the bare minimum, NDAs or no NDAs.

    I'm more inclined to think this is a predatory program than not - but I have no evidence for that. If you do, please link to it.

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    Dan, the entire tone of the AGD rep shows the intention. Work with us more when we want you to, or we'll close your account. As mentioned, I don't push Energy, but I list them in some low spots. If I remove those spots entirely, I might still earn a little/lot revenue in the future from already referred players. I do not trust Energy to continue paying on those players if I stop linking to them entirely. So I'm cutting my losses now.

    eta: "didn't even include them on his website" - that's not a reason to close an account if there's any players referred in the past, active yet or not.

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    Quote Originally Posted by FictionNet View Post
    eta: "didn't even include them on his website" - that's not a reason to close an account if there's any players referred in the past, active yet or not.
    Yeah - nah.

    If an affiliate is not even promoting a program then they can hardly claim to be ACTIVE.

    If programs adopted this term generally (appearing on site, having some impressions recorded) as their definition of non-active affiliate, instead of applying an NDP quota, then I'd very very happy to support those programs.

    I have no problem with the programs taking this stance on non-active affiliates.

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    Well, guess we disagree. But that's okay. I hope you are proven to be correct and I am proven wrong.

    I won't be taking the chance. Energy will be welcome to ask for a return to coverage in the future, but it'll be prepaid.

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    Quote Originally Posted by TheGooner View Post
    If an affiliate is not even promoting a program then they can hardly claim to be ACTIVE.

    If programs adopted this term generally (appearing on site, having some impressions recorded) as their definition of non-active affiliate, instead of applying an NDP quota, then I'd very very happy to support those programs.

    I have no problem with the programs taking this stance on non-active affiliates.
    I completely agree with programs taking this stance, if an affiliate is at least making an effort, they are active.

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    Quote Originally Posted by universal4 View Post
    I completely agree with programs taking this stance, if an affiliate is at least making an effort, they are active.

    Rick
    Universal4

    What exactly is "making an effort" is open for debate. For some programs, you're not making an effort if you do not give their brand top exposure.

    Sometimes programs first prohibit marketing in some GEOs (while they're still active there) and after that, they are complaining you're not promoting them actively.

    Lifetime = lifetime. I'm fine with programs excluding affiliates for new traffic if they're not responding* to or whatever, but deals should be respected.

    * Non-responsive is also a lot of things. In my opinion, it's another thing when it's about updating incorrect details about the casino than when it's about not responding to the 17th mail asking top exposure for 35% while the brand doesn't convert and retention seems to be non-existing.

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  24. #14
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    Quote Originally Posted by Triple7 View Post
    What exactly is "making an effort" is open for debate. Lifetime = lifetime.
    Exactly.

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    In my opinion Energy answered professionally on AGD in that thread.

    I also don't understand why an affiliate doesn't bother to answer emails from an affiliate program, but then takes the time to complain in a thread about them closing his account that generated 0 revenues.

    I also understand that they close inactive accounts (ok, it should be mentioned in their T&C, which I haven't checked). They should have mentioned that he can open a new account if he ever wants to promote them again, so that thread wouldn't have been necessary.

    I do really have a problem with programs changing their T&C retroactively, introducing minimum quotas, changing "lifetime" RS deals etc, but I think this case here with a non-responsive affiliate with 0 players generated really isn't a problem.
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    Quote Originally Posted by Strider1973 View Post
    In my opinion Energy answered professionally on AGD in that thread.
    Valid opinion, that I respect. Personally, I thought he came across as a cocky 'couldn't care less'. Different interpretations. We all have different opinions and expected standards.

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  30. #17
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    First of all, it's complete unworldly to terminate a complete business relationship on the functionality of one email address!


    Your cat will kill your account

    When affiliate manager goes nuclear, because their bosses are yelling them every morning in the ear, that they will be fired if there are not 5 new webmaster until the end of the week in the system, then very quick email addresses will land in the spam filter. Other things can happen. Even a cat can receive and delete emails, at least by accident.

    And at least one person denies that he ever received that emails in question which lead to the termination. What benefit he has to say the untruth here? And which sense this makes?

    "Termination
    [...]
    7.1.4 Energy.Partners reserves the right to terminate this agreement unilaterally in the case of the appointed account manager, or team leader of Energy.Partners, being unable to contact the Affiliate via the main registered email address on their account for a period of two consecutive months."


    In the terms, there is only this email termination. No escape from termination for the webmaster to be contacted via Skype, phone, a 2nd Email Address or by Giovanni from "Pizza Pizza", 73rd street and Utopla parkway.

    At the end it's idiotic to throw small webmaster under the bus, because the majority in this industry are small webmaster or maybe medium, and small webmaster are looking first, what their equals are thinking and what kind of stories they have, not what the two fistful of mega rulers are saying.


    He-said/she-said

    While I don't trust almost no-one anymore in the casino offices, this term can be used to terminate anyone. A classic he-said/she-said situation. Were the emails sent out or not?


    No Negative Carryover

    They also have not a pure no-negative carryover. A 5,000 Big Player Policy ( 6.2 ), which can happen very soon, has to be mentioned.


    Admin Fee Rip-Off

    And finally, Energy Partners are also a part of this Admin Fee Rip-Off Scheme, stealing 17% of the webmaster and reserves the right to set a higher admin fee rate without notice.

    Only crooks are doing that.

    And only reckless people taking such an insubstantial admin fee AND on the top terminating small webmaster for unworldly reasons and so their lifetime revenue share.

    Still not enough, Energy Partners?

    Leopold
    Last edited by Roulette Zeitung; 10 March 2019 at 10:49 am.

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  32. #18
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    I admire and respect every single person who's posted in this thread, yet we have wildly differing opinions. It's a crazy world and no wonder we can't get our **** together

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  34. #19
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    My opinion of Energy.partners is that I somehow don't trust operators with an energetic image.

    As far as facts go, if indeed these were two affiliates who were inactive/unresponsive, I'm fine with account closure if and only if Energy aren't doing it to normal affiliates. And they say they aren't. I don't have evidence that they are.

    It's also a fact they're charging admin fees and that they have a quota that says you will only get paid fairly (30%) if you brought 10 NDPs the month before.

    Now, I don't know if they're open to negotiation regarding quotas, and the answer to that would make a world of difference.

    If they'd close a single normal affiliate account, I'd call them rogue. That's the worst thing a program can do.

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