Entain’s chair Barry Gibson also emphasised its success in withdrawing from more than 140 unregulated markets at its most recent trading update in November, saying it was “the right thing for the business”. An internal tracking document maintained by
Entain’s compliance team, seen by the Financial Times, shows that along with Antarctica and Vatican City, other territories with a permanent human population of less than 1,000 people helped make up the total of 140-plus unregulated gambling markets that the bookmaker exited. These included the Pitcairn Islands, the French Southern and Antarctic Lands, and the United States Minor Outlying Islands.
Greg Johnson, an analyst at Shore Capital, said: “I struggle to see why it’s a great achievement to move out of markets you either weren’t ever really in or shouldn’t have been in the first place”.
Entain’s plan to close unregulated markets, which was first announced in November 2020 and completed at the end of last year, was known internally as “Project Sunrise”. According to the internal spreadsheet, Entain officially exited more than 100 other markets on December 17 2020. Subsequent rounds of market exits occurred between 2021 and 2023.