Good morning Guys,

I hope you're all well, and had a fantastic Bank Holiday weekend.

Euro 2012 is fast-approaching and here at bet365 we are well-geared up for the expected surge in traffic, which will no doubt be aided by the punter-friendly (5.00pm (UK) and 7.45pm (UK) kick-off times.

The In-Play timing could not be more perfect and the good news is that we’ll have over 70 such markets available once the games kick off, including Total Goals, Total Corners and Next Goalscorer. Therefore, any traffic you can send through to us during this busy time is likely to be converted to great effect and that can only boost revenues in the long term.

We’re also extending our popular ‘Bore Draw Money Back’ offer to include scorers for this competition, so it now also applies to our First, Last and Anytime Goalscorer markets, as well as to all Correct Score, Half-Time/Full-Time and Scorecast bets placed prior to the game. I’ve included two press releases below to help you promote this offer and there is also hosted promotional text in the affiliate system available for downloading.

PR 1

Add to the thrills of Euro 2012 with In-Play betting at bet365

The countdown to the much-anticipated Euro 2012 is nearly over, as Soccer fans from across the continent and the rest of the world turn their attention to Poland and Ukraine.

The action gets underway on 8th June as the Poles and Greeks face off in Warsaw: a meeting of joint hosts and 2004 winners. It’s the beginning of a feast of Soccer with two matches being played daily for 12 days straight. You can increase your enjoyment of every single game when you bet In-Play with bet365.

As always, there'll be plenty to choose from with over 70 In-Play markets available throughout the game including Next Goal, Match Goals, Total Corners, Half-Time Result, Full-Time Result and much more.

There’s a whole host of intriguing matches taking place throughout the group stage, with Germany facing Portugal, while the England team must pit its wits against rivals France without the suspended Wayne Rooney.

If any of these fantastic matches fail to deliver and end goalless, you can still enjoy the result with bet365’s superb Euro 2012 Bore Draw Money Back offer, which has been extended exclusively for the tournament.

Simply place a pre-match Correct Score, Half-Time/Full-Time or Scorecast bet and if the game finishes 0-0 then bet365 will refund all losing bets on these markets. For every Euro 2012 game, the following bets are also included in this offer: First Goalscorer, Last Goalscorer and Anytime Goalscorer.

With the excitement of the European Championship coming round only once every four years, you won’t want to miss out on a fabulous opportunity to enjoy betting In-Play at bet365.


Euro 2012 Bore Draw Bonanza! – bet365 Extend Ever Popular Concession

bet365 are pleased to announce that they will be extending their ‘Bore Draw’ concession of money back on losing Correct Score, HT/FT & Scorecast bets when the game finishes 0-0 to include First/Last/Anytime goalscorer bets during Euro 2012.

bet365 spokesman Steve Freeth “Unsurprisingly our ‘Bore Draw’ offer is very popular with our customers as it’s available every day on every game and the last time we extended it, during the 2010 World Cup, we gave back over £2m with eight 0-0’s in South Africa, including the final!”

Euro 2012 – Bore Draw Money Back

Have a pre-match bet on any Euro 2012 match and if the game finishes 0-0 we will refund all losing bets on these markets:

• First Goalscorer
• Last Goalscorer
• Anytime Goalscorer
• Half-Time/Full-Time
• All Correct Score Markets
• All Scorecast Markets

About bet365

bet365 is one of the world’s largest online gambling groups with over seven million customers worldwide. bet365 offers a Sports Betting experience that’s unrivalled. The Group employs over 1,700 people and is the UK’s seventh largest private company. At the iGaming Business Affiliate Awards 2012, bet365 won Best Overall Affiliate Programme, Best Sportsbook Affiliate Programme, Best Overall Affiliate Manager and Best Sportsbook Affiliate Manager, following on from similar success at the 2011 ceremony. In the 2011 eGaming Review Awards, bet365 was named In-Play Sports Operator of the Year and Sports Betting Operator of the Year. In both 2010 and 2011, bet365 came top in eGaming Review’s Annual Power 50.

If you have any questions on the above or just need some advice on how to promote our football product more effectively in the coming weeks, please don’t hesitate to get in touch.

Enjoy the action, let's just hope the results aren’t too predictable this time!

Many thanks,