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Has anybody seen anything 'official' about what words/terms affiliates are allowed to use, or more to the point not allowed to use, when promoting Euro24?
In the past with Euro tournaments and World Cups there have been restrictions as I recall, must say it all gets a bit silly when you have to talk about the tournament that's obviously happening in convoluted words but hey-ho, do what we're told.
Logos and 'UEFA' will be off-limits I'm sure but I dare say there'll be stronger rules than that.
Just through from bet365:
Quote:
Compliance
UEFA hold the rights to the following marks and therefore cannot be used in promotion of bet365, or affiliated parties:
- Euro 2024
- Germany 2024
- UEFA Euro 2024
- European Football Championship/Cup 2024
- Hamburg 2024, Munich 2024 Etc.
- UEFA
Based on this, we recommend the following terms to be used instead while promoting bet365:
· Euro Finals
· Copa Finals
· Euros
· Euro Tournament
· European Championships
· European Tournament
For a full breakdown, across multiple territories, please contact your Marketing Manager. We can also provide a breakdown of international managers deemed fit for use in bet365 related content.